IRI Beer Expert Provides 2015 Mid-Year Results on Beer Category and Craft Beer Segment

Guía de Regalos

–(BUSINESS WIRE)–IRI:

WHO:

 

Dan Wandel, Principal, Beverage Alcohol, Client Insights,
IRI

 

WHAT:

Beer category sales have improved in 2015, based on the strength
of the import, craft and super-premium segments as well as new
product offerings throughout the category. IRI beverage alcohol
expert, Dan Wandel, will examine how the beer category and craft
segment performed during the first half of 2015 in his
presentation “2015 Craft Brewing & Mid-Year Category Sales
Review”
during the Brewers Association Power Hour interactive
teleconference.

 

WHY:

The craft segment continues to be one of the true success stories in
the beverage alcohol industry for the past several years, and 2015
is no exception. Wandel’s presentation will take a closer look at
where craft beers are succeeding and will address such critical
questions as:
 
— What are the mid-year sales trends for the beer category in 2015?
— How is the beer category and craft segment performing in 2015?
— What are the top-selling craft beer styles for the first half of
2015?
— What are the hot new beer brands in 2015?
— Which beverage alcohol defined vendors are driving craft sales
growth?
— What is happening in craft’s largest-selling style, IPA?
— How are can packages selling within the craft segment?
 

WHEN:

Thursday, Sept. 3, 2015, 12 p.m. CT

 

WHERE:

Brewers Association Power Hour

Only Brewers Association members can participate. To pre-register,
click here.

Beer
Power Hour

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others.

About IRI

IRI is a leader in delivering powerful market, consumer and media
exposure information, predictive analytics and the foresight that leads
to action. We go beyond the data to ignite extraordinary growth for our
clients in the CPG, retail and over-the-counter health care industries
by pinpointing what matters and illuminating how it can impact their
businesses. Move your business forward at www.iriworldwide.com.

Contacts

IRI
Shelley Hughes, +1 312.474.3675
Shelley.Hughes@IRIworldwide.com