IRI Joins Forces With Experian to Help Brands Identify Most Valuable Purchasers

Collaboration Creates Better Match Rates for Marketers and Enables Them
to Deliver Highly Personalized Messages

CHICAGO–(BUSINESS WIRE)–IRI today announced a strategic collaboration with Experian aimed to
help marketers engage and identify customers with more relevant media to
drive a better return on advertising spend and improve shopping
experiences. The joint effort enables marketers to leverage IRI
ProScores™, an audience targeting solution built from household purchase
data that predicts the likelihood of consumers to purchase specific
consumer packaged goods (CPG) brands and categories. As part of the
agreement, Experian’s clients will have direct access to IRI ProScores.

IRI ProScores is the industry’s most advanced, purchase-based,
predictive shopper insights solution. It leverages demographic and other
consumer data from Experian’s ConsumerViewSM database and
integrates it with IRI’s consumer purchase data to identify the most
valuable purchasers. Marketers can utilize the information to determine
consumers who have the propensity to purchase products within a specific
category, subcategory or brand and deliver targeted communications with
significantly enhanced relevancy to individual shoppers. Many IRI
clients have experienced more than a 200 percent lift in product sales
for ad campaigns using IRI ProScores as a targeting element.

Srishti Gupta, president of the IRI Media Center of Excellence, said,
“We’re thrilled with today’s announcement, which expands our partner
ecosystem and demonstrates the continued adoption of IRI ProScores by
leading marketing and technology companies. CPG purchase propensity
scores have long been used by IRI clients to drive marketing
personalization and effectiveness, and this expanded relationship opens
up our valuable data assets to Experian’s clients and partners, enabling
them to drive unique and personalized experiences for customers.”

Kevin Dean, president of Experian Targeting, said, “In an age when
consumers are constantly on the go and are bombarded with marketing
messages, there’s an expectation for brands to deliver only highly
personalized and extremely relevant communications to them. Through our
collaboration with IRI, we’re able to help marketers adapt to this
environment and identify the target audiences for each marketing
campaign, helping them to improve customer loyalty and see greater
return on investment.”

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Adobe, The Boston Consulting Group, comScore, Experian,
GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MasterCard Advisors,
MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Place IQ, Research
Now, Simulmedia, SPINS, Survey Sampling International, Univision

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events — a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation — is
leading to a seismic shift in drivers of success in all industries.
Ensure your business can leverage data at


IRI Contact:
Shelley Hughes
+1 312.474.3675
Experian Contact:
+1 714.830.7561