IRI Leverages Research Now Panel to Enable Insights from 1 Million Consumers and Predict Purchase Behaviors
CHICAGO–(BUSINESS WIRE)–IRI™, the global leader in innovative solutions and services
for consumer, retail, media and over-the-counter health care companies,
today announced that 1 million of Research Now’s consumer panelists have
been appended with IRI ProScores™ for a broadly expanded
capability to select consumers and shoppers based on their predicted
purchase behavior. Through this capability, CPG marketers will gain
expanded profiles of high-propensity shoppers with new and unique
insights into their motivations, psychographics, life stage and
lifestyle characteristics, shopping behavior and media habits.
IRI ProScores, the industry’s most advanced purchase-based, predictive
shopper insights solution, enables CPG manufacturers and retailers and
their marketing agencies to identify shoppers with the highest-dollar
opportunity and precisely engage them to collect insights into their
behavior and understand the influences of that behavior across the new
path to purchase. Leveraging cutting-edge analytical techniques and rich
data assets, including purchase data from the IRI Consumer Network™,
IRI estimates all 125 million U.S. households’ propensity to purchase
across a broad set of CPG categories, subcategories, brands and stores.
Leveraging IRI ProScores predictive models, marketers can directly
identify and engage their most valuable consumers and shoppers based on
actual dollars spent in a category, on a brand and in a specific store.
With this new integrated dataset, CPG marketers will have access to:
-
Deep profiling of high-propensity shoppers and hard-to-find segments
for sample selection and marketing plan activation -
Purchase- and segment-based targeting for qualitative and quantitative
research, especially new product concept testing -
More granular survey results, which demonstrate marketing impact on
either high- or low-propensity shoppers -
Large samples of emerging and rapidly growing consumer segments for
deeper insights, achieved by also linking Research Now’s consumer
panel to IRI’s industry-leading MillenniaLink and SPINS NaturaLink
segmentations to identify key millennial and “natural/organic”
consumers
“By connecting IRI’s proprietary segmentations and granular (all-outlet)
purchase data from the IRI Consumer Network to an expansive, flexible
and highly regarded research panel like Research Now, the CPG industry
will be able to uncover new insights into what drives purchase
behavior,” said Robert I. Tomei, president, Consumer & Shopper
Marketing, IRI. “Marketers also will have a new tool to uncover white
space and innovation opportunities with enhanced product and concept
testing.”
By appending IRI ProScores to the Research Now panel, IRI will be able
to provide new and expanded survey-based research insights that
complement and go well beyond current capabilities already available
through the IRI Consumer Network.
“With the largest, best-profiled global research panel, Research Now
fuels solutions. We are proud to serve more than 3,000 customers,
including the world’s leading market research, advertising, consulting
and corporate clients, to power innovation like IRI’s ProScore brand and
category purchase propensity scores,” said Greg Ellis, executive vice
president, Integrated Data Solutions, Research Now.
Coding of Research Now’s panel with IRI’s ProScores, millennial and
natural/organic segmentations is available today.
About IRI
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at www.iriworldwide.com.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as BlueKai (an Oracle company), The Boston
Consulting Group, comScore, Datalogix (an
Oracle company), Experian, GuestMetrics, GfK, Ipsos, Kantar, MaxPoint,
Millward Brown Digital, Mu-Sigma, Oracle Social
Cloud, Rentrak, SPINS, Univision,
MasterCard Advisors and others.
About Research Now Group, Inc.
Research Now Group, Inc., headquartered in Plano, Texas, is the global
leader in digital data collection to power analytics and insight
solutions. It enables data-driven decision making for clients who listen
to and interact with the world’s consumers and business professionals
through Research Now’s online panels, as well as mobile, digital and
social media technologies. The company operates in 38 countries, from 24
offices across the globe, and is recognized as the market research
industry’s leader in quality, scale and customer satisfaction.
Contacts
IRI
Shelley Hughes, +1 312.474.3675
Shelley.Hughes@IRIworldwide.com
or
Research
Now
Allison M. Allison, +1 214.354.4688
aallison@researchnow.com
