IRI’s Andrew Appel and Bob Sanders to Tackle Industry Disruption at CHPA’s Annual Executive Conference AEC 2016
–(BUSINESS WIRE)–IRI:
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WHO: |
Andrew Appel, President and Chief Executive Officer, IRI™ |
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Bob Sanders, Executive Vice President and Practice Leader, |
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Ryan Olohan, National Industry Director, Healthcare, |
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WHAT: |
In a business session titled “Achieve Disruptive Growth” at the CHPA’s Annual Executive Conference, IRI’s Andrew Appel and Bob Sanders will discuss how to achieve disruptive growth, alongside Google’s Ryan Olohan. Attendees will gain insight into the over-the-counter (OTC) industry’s performance in 2015 and how to leverage opportunities in advertising, media and technology for maximum industry disruption. |
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For more information visit: http://www.chpa.org/AEC/Schedule.aspx. |
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WHY: |
The way that consumers buy products is changing fundamentally. A host of forces is driving this revolution, including massive changes in media, greater consumer expectations and demands, an explosion of big data and analytics, and a shift from push communication to pull. In order to achieve disruptive growth, companies must embrace these changes and focus on great products, great marketing stories and using data for real-time, measurable, personalized interactions with consumers. To surpass competition and achieve growth, executives must disrupt traditional business models and will be inspired and guided to do so by the enthusiasm, innovation and expertise of the three speakers in this session. |
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WHEN: |
Tuesday, March 15, 2016, 10:15 a.m. ET |
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WHERE: |
AEC 2016, CHPA’s Annual Executive Conference: Disruption | |
| Turnberry Isle Miami | ||
| 19999 W. Country Club Dr. | ||
| Aventura, FL 33180 | ||
About IRI
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at www.iriworldwide.com.
Contacts
IRI Contact:
Shelley Hughes, +1 312.474.3675
Shelley.Hughes@IRIworldwide.com
