IRI’s Larry Levin and Chris DuBois to Discuss Meat and Poultry Market Strategy for Millennials at the Annual Meat Conference 2016
–(BUSINESS WIRE)–IRI:
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WHO: |
Larry Levin, Executive Vice President, IRI™ |
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Chris DuBois, Senior Principal, IRI |
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WHAT: |
In a general session titled “‘Meat’ing Millennials!” IRI’s Larry Levin and Chris DuBois will debunk unfounded myths associated with millennials, outline the six segments of millennial consumers that IRI has identified, and home in on which of these segments are most heavily involved in purchasing and consuming meat and poultry. Marketers and retailers will learn what strategies to implement in order to satisfy these emerging and influential buyers and how to achieve consequent growth in the meat and poultry market. |
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WHY: |
Millennials comprise not only the fastest-growing segment of the U.S. population but also the most diverse segment in U.S. history, possessing a buying power that will surpass trillions of dollars. Although powerful, this segment is misunderstood, improperly targeted and shrouded by myth. In order to combat these stereotypes, curtail inefficient millennial targeting methods and reach this important group, IRI has divided millennial consumers into six segments. Through this segmented approach, marketers and retailers in the meat and poultry industry will gain new growth by understanding how these six segments interact with meat and poultry and how to reach the millennials that matter most. |
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WHEN: |
Tuesday, Feb. 23, 2016, 8-9 a.m. CT |
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WHERE: |
Annual Meat Conference 2016 | |
| Gaylord Opryland Resort & Convention Center | ||
| 2800 Opryland Dr. | ||
| Nashville, TN 37214 | ||
About IRI
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at www.iriworldwide.com.
Contacts
IRI Contact:
Shelley Hughes, +1 312.474.3675
Shelley.Hughes@IRIworldwide.com
