IRI’s Larry Levin and Chris DuBois to Discuss Meat and Poultry Market Strategy for Millennials at the Annual Meat Conference 2016




Larry Levin, Executive Vice President, IRI

Chris DuBois, Senior Principal, IRI



In a general session titled “‘Meat’ing Millennials!” IRI’s Larry
Levin and Chris DuBois will debunk unfounded myths associated with
millennials, outline the six segments of millennial consumers that
IRI has identified, and home in on which of these segments are most
heavily involved in purchasing and consuming meat and poultry.
Marketers and retailers will learn what strategies to implement in
order to satisfy these emerging and influential buyers and how to
achieve consequent growth in the meat and poultry market.


Millennials comprise not only the fastest-growing segment of the
U.S. population but also the most diverse segment in U.S. history,
possessing a buying power that will surpass trillions of dollars.
Although powerful, this segment is misunderstood, improperly
targeted and shrouded by myth. In order to combat these stereotypes,
curtail inefficient millennial targeting methods and reach this
important group, IRI has divided millennial consumers into six
segments. Through this segmented approach, marketers and retailers
in the meat and poultry industry will gain new growth by
understanding how these six segments interact with meat and poultry
and how to reach the millennials that matter most.


Tuesday, Feb. 23, 2016, 8-9 a.m. CT



Annual Meat Conference 2016
Gaylord Opryland Resort & Convention Center
2800 Opryland Dr.
Nashville, TN 37214


About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at


IRI Contact:
Shelley Hughes, +1 312.474.3675