IRI’s Larry Levin to Discuss the Impact of Digital in Shaping Path to Purchase at Total Store Expo 2016




Larry Levin, Executive Vice President, Consumer and Shopper
Marketing, IRI®



IRI’s Larry Levin will present “The Impact of Digital Marketing
in Shaping the Path to Purchase”
with an eye toward the mass
beauty market at the Total Store Expo 2016 conference. His
discussion will highlight the various consumer segments which are
disproportionately driving beauty sales both offline and online as
well as provide strategies to connect with these important and
growing groups.


Visit IRI at booth 2441 to learn more and register for a
chance to win a free Apple Watch.



Consumers continue to rely on digital media — social and paid — as a
critical partner to plan their path to purchase. While e-commerce is
still in its infancy across the whole of CPG, many categories,
especially in the area of health and wellness, are capitalizing on
consumers’ thirst for knowledge and products that satisfy their
needs to look good and live a vibrant life. The continuing
importance of digital to drive the path to purchase resonates
profoundly with beauty buyers more than any other category. Beauty
is the most researched category prior to shopping, with consumers
leveraging its content for everything from style trends to how-to
videos to shopping and experiential sharing.


Monday, Aug. 8, 2016
8–9 a.m. EDT


Total Store Expo

Boston Convention & Exhibition Center
415 Summer Street
Boston, MA 02210

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at


IRI Contact:
Shelley Hughes
+1 312.474.3675