IRI’s Larry Levin to Discuss the Impact of Digital in Shaping Path to Purchase at Total Store Expo 2016
–(BUSINESS WIRE)–IRI:
|
WHO: |
Larry Levin, Executive Vice President, Consumer and Shopper |
|
|
WHAT: |
IRI’s Larry Levin will present “The Impact of Digital Marketing |
|
|
Visit IRI at booth 2441 to learn more and register for a |
||
|
WHY: |
Consumers continue to rely on digital media — social and paid — as a critical partner to plan their path to purchase. While e-commerce is still in its infancy across the whole of CPG, many categories, especially in the area of health and wellness, are capitalizing on consumers’ thirst for knowledge and products that satisfy their needs to look good and live a vibrant life. The continuing importance of digital to drive the path to purchase resonates profoundly with beauty buyers more than any other category. Beauty is the most researched category prior to shopping, with consumers leveraging its content for everything from style trends to how-to videos to shopping and experiential sharing. |
|
|
WHEN: |
Monday, Aug. 8, 2016 | |
| 8–9 a.m. EDT | ||
|
WHERE: |
||
| Boston Convention & Exhibition Center | ||
| 415 Summer Street | ||
| Boston, MA 02210 | ||
About IRI
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at www.iriworldwide.com.
Contacts
IRI Contact:
Shelley Hughes
E-mail: Shelley.Hughes@IRIworldwide.com
Phone:
+1 312.474.3675
