IRI’s Piyush Chaudhari and Robert Sanders to Join Panel at CHPA’s Annual Executive Conference




Piyush Chaudhari, President, Americas and Global Strategy,

Robert Sanders, Executive Vice President and Practice
Leader, IRI

Emma Howe, Marketing Director Healthcare, RB

Eric Trepanier, Group Vice President, Marketing Sciences,



During a Business Session at the CHPA Annual Executive Conference,
IRI’s Piyush Chaudhari and Bob Sanders will join RB’s Emma Howe
and WebMD’s Eric Trepanier to discuss “The Information Race:
Connecting Your Brands to Consumers
.” During the session,
speakers will examine the current state of the consumer
information industry and ways manufacturers can employ other data
sources and personalization to better target and reach their
consumers. This session will also feature a firsthand look at how
the industry performed in 2016, including key areas for growth for



For manufacturers and retailers that want to perform well,
effectively reaching consumers through information is key. Now more
than ever, retailers are more effectively connecting with consumers
through loyalty programs and other data initiatives. This need for
connectivity means that manufacturers must become more adept at
connecting their brands to consumers.


Tuesday, March 21, 2017, 10:15 a.m. – 12:15 p.m. ET


Annual Executive Conference

The Ritz-Carlton, Amelia Island
4750 Amelia Island Pkwy
Fernandina Beach, FL 32034

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Adobe, The Boston Consulting Group, comScore,
Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors,
MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Simulmedia, SPINS,
Survey Sampling International, Univision 
and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events — a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation — is
leading to a seismic shift in drivers of success in all industries.
Ensure that your business can leverage data at


IRI Contact:
Shelley Hughes
+1 312.474.3675