IRI’s Robert I. Tomei to Discuss Millennial Insights at NYU Stern Big Data Conference
–(BUSINESS WIRE)–IRI:
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WHO: |
Robert I. Tomei, President, Consumer & Shopper Marketing, |
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WHAT: |
IRI’s Robert I. Tomei will discuss the impact of millennials in |
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WHY: |
Representing 30 percent of the population, millennials are the largest generation in U.S. history. With a dollar share of CPG spending forecasted to grow 70 percent by 2020, reaching $290 billion, the millennial generation is a key group for CPG marketers to understand and reach. |
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Tomei will highlight the group’s differentiating factors and the six different segments within the millennial population, advising CPG marketers on how to effectively reach this complex, massive and rising generation and capture their share of this $290 billion opportunity. |
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WHEN: |
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Friday, Oct. 23, 2015 |
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WHERE: |
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| NYU Stern School of Business | ||
| 44 West Fourth Street | ||
| New York, NY 10012 | ||
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IRI fundamentally believes that delivering differentiated growth for
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forward-looking insights that help CPG, OTC healthcare, retailers and
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on-demand cloud-based technology platform, IRI helps to guide its more
than 5,000 clients around the world in their quests to remain
relentlessly relevant, capture market share, connect with consumers and
deliver market-leading growth. A confluence of major external events—a
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