NEW YORK–(BUSINESS WIRE)–$PVH #PVH—PVH
Corp. (NYSE: PVH) announced today a multi-year marketing partnership
agreement for its IZOD brand with Olympic gold medalists and
champion tennis players, Bob and Mike Bryan. The Bryan
Brothers will wear IZOD Advantage Performance apparel as official
brand ambassadors, making their first appearance at the BNP Paribas Open
in Indian Wells, CA, which runs from March 6-19, 2017.
“We think there is no better pair to represent the IZOD brand
both on and off the court, given their youthful spirits, and
long-standing reign as champions in tennis,” said Mike Kelly, Executive
Vice President of Marketing for PVH.
The Bryan Brothers will wear complete outfits from IZOD’s seasonal
offerings including branded shirts, shorts, hats, and socks. They
will appear in a national advertising campaign for IZOD,
premiering this spring, and will participate in media appearances and
“We’re honored and excited to begin working with IZOD,” said Bob
Bryan. “The brand has been developing some really innovative products
and we look forward working with their design team to develop more.”
“It was a natural progression to work with IZOD,” said Mike
Bryan. “They have an impressive history of their own in tennis and golf,
and a long legacy of partnering with great athletes. My brother and I
are proud to join those ranks.”
With 112 tour title wins, the Bryan Brothers are the most successful
men’s tennis doubles team in history, holding the record for the most
team match, tournament, and Grand Slam double victories.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 30,000 associates
operating in over 40 countries and over $8 billion in annual
revenues. We own the iconic CALVIN
Warner’s and Olga brands,
and market a variety of goods under these and other nationally and
internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean
in perpetuity from Speedo International, Limited.
Treasurer, Senior Vice President
Development and Investor Relations