Touching Lives campaign to increase scope to support Patient
SAN JOSE, Calif.–(BUSINESS WIRE)–J. Lohr Vineyards & Wines today announced it will build upon its
seven-year, ongoing Touching Lives campaign and partnership with
National Breast Cancer Foundation, Inc. by increasing J. Lohr’s donation
by 50% for every bottle sold of the newly released 2013 J. Lohr Carol’s
Vineyard Cabernet Sauvignon, from $2 to $3. This funding not only will
allow NBCF and J. Lohr to continue to provide mammograms for women in
need, but it will expand support to include Patient Navigation programs
Long focused on raising awareness through early detection, J. Lohr has
funded more than 4,500 mammograms through sales of J. Lohr Carol’s
Vineyard Cabernet Sauvignon and Sauvignon Blanc since the Touching
Lives campaign’s inception in 2009. The Lohr family lost Jerry’s
wife, and Steve, Cynthia and Lawrence’s mother, Carol Waldorf Lohr, due
to complications from breast cancer in 2008. Since 2009, they have
shared their deeply personal family story so they can make a difference
and positively touch the lives of those impacted by breast cancer.
By adding Patient Navigation to the Touching Lives campaign, J.
Lohr hopes to increase help to women in need. NBCF funds Patient
Navigation programs to empower women to better understand their health
and get access to the services they need in both hospitals and at
community events across the United States. Trained patient navigators
help guide women through and around health care barriers to ensure
timely diagnosis, treatment and support. In 2015, NBCF helped fund 34
Patient Navigation programs which provided pathways for 74,000 women to
receive mammograms and provided 204,000 overall service touchpoints.
“The initial diagnosis of breast cancer is daunting enough for any woman
and her loved ones,” said Kevin Hail, COO of NBCF. “The nurturing,
high-touch impact of Patient Navigation is critical to survival and
early detection, and we’re already seeing huge successes as a result of
championing these programs. We’re so grateful for partners like J. Lohr
and the Lohr family who understand the importance of advocating for a
more personal and educated experience at the time of diagnosis and
beyond. We’re thrilled that J. Lohr is increasing their support through
the 2013 vintage of Carol’s Cabernet to extend into the growing field of
Heralded by J. Lohr’s Director of Winemaking, President/COO Jeff Meier
as “one of the best vintages since 2007,” the 2013 harvest in St.
Helena, Napa Valley, showed ideal growing conditions that support
exceptional aromatics and structure in the richly textured,
luxury-quality fruit. Ripe aromas of black plum, violet and tobacco are
complemented by a touch of hazelnut and cocoa powder from the French oak
barrel signature. The 2013 Carol’s Vineyard Cabernet Sauvignon was
produced in J. Lohr’s small-lot winery for a limited release of just
3,830 six-bottle boxes, and is already receiving critical acclaim.
About J. Lohr Vineyards & Wines
Founded over four decades ago by Jerry Lohr and still family owned and
operated today, J. Lohr Vineyards & Wines crafts a full line of
internationally recognized wines from its 5,000 acres of sustainably
farmed estate vineyards in Paso Robles, Monterey County’s Arroyo Seco
and Santa Lucia Highlands appellations, and St. Helena in the Napa
Valley. Offering an expressive range of styles, J. Lohr produces four
tiers of signature wines showcasing its estate grapes – J. Lohr
Estates, J. Lohr Vineyard Series, J. Lohr Cuvée Series
and J. Lohr Gesture.
About National Breast Cancer Foundation, Inc.
Recognized as one of the leading breast cancer organizations in the
world, National Breast Cancer Foundation’s (NBCF) mission is to help
women now by providing help and inspiring hope to those affected by
breast cancer through early detection, education and support services. A
recipient of Charity Navigator’s highest 4-star rating for twelve years,
NBCF provides women Help for Today…Hope for Tomorrow® through its
National Mammography Program, Beyond The Shock®, breast health
education, and breast cancer research programs. For more information,
please visit www.nbcf.org.