Jack in the Box® Spreads Some Holiday JOY to Raise Money for Big Brothers Big Sisters

Sale of JOY Jack antenna ball/ornament raises money for
youth-mentoring organization

SAN DIEGO–(BUSINESS WIRE)–Jack in the Box® restaurants today announced a holiday
fundraiser benefiting Big Brothers Big Sisters. For just $1, plus tax,
guests may purchase a limited-edition JOY Jack antenna ball/ornament,
with net proceeds benefiting the youth-mentoring organization. The JOY
Jack antenna ball/ornament is available beginning today, while supplies
last, at participating Jack in the Box restaurants.

The JOY Jack antenna ball/ornament, which features Jack’s familiar round
head spelling the “O” in “JOY,” is available in red or green, and is
fashioned with a braided loop on top and pre-drilled on the bottom to
allow for display on a holiday tree or a vehicle antenna.

This is the eighth year that Jack in the Box has sold a limited-edition
promotional item benefiting Big Brothers Big Sisters, which provides
long-term mentoring services that help children succeed in school and in
life. Previous holiday fundraisers have cumulatively netted nearly $2
million for the youth-mentoring organization.

Funds raised from this year’s promotion will support a variety of Big
Brothers Big Sisters’ programs, including military mentoring, which
serves children from military families with parents deployed overseas.
Jack in the Box is a long-time supporter of military families and helped
launch Big Brothers Big Sisters’ Operation Bigs program in San Diego in
2004 at Camp Pendleton Marine Corps Base. Military mentoring programs
have expanded in San Diego and across the nation since then with support
from Jack in the Box.

“The JOY Jack ornament is just one example of Jack in the Box’s
creative, generous efforts that have helped numerous children and
military families across the country,” said Pam Iorio, president and CEO
of Big Brothers Big Sisters. “Because of initiatives like these,
affiliates are able to make more mentor matches and change more
children’s lives.”

[Note to media: Visit the online
press room
at jackinthebox.com for a high-res image of the JOY Jack
antenna ball/ornament.]

About Big Brothers Big Sisters of America

Big Brothers Big Sisters, the nation’s largest donor- and
volunteer-supported mentoring network, holds itself accountable for
children in its program to achieve measurable outcomes such as
educational success, avoidance of risky behaviors, higher aspirations,
greater confidence and better relationships. Partnering with
parents/guardians, schools, corporations and others in the community,
Big Brothers Big Sisters carefully pairs children (“Littles”) with
screened volunteer mentors (“Bigs”) and monitors and supports these
one-to-one mentoring matches throughout their course. The Big Brothers
Big Sisters Youth Outcomes Survey substantiates that its mentoring
programs have proven, positive academic, socio-emotional and behavioral
outcomes for youth, areas linked to high school graduation, avoidance of
juvenile delinquency, and college or job readiness.

Big Brothers Big Sisters provides children facing adversity with strong
and enduring, professionally supported one-to-one mentoring
relationships that change their lives for the better, forever. This
mission has been the cornerstone of the organization’s 110-year history.
With 313 agencies across the country, Big Brothers Big Sisters serves
nearly 200,000 children, their families and 200,000 volunteer mentors.
Learn more at www.BigBrothersBigSisters.org.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box®
restaurants, one of the nation’s largest hamburger chains, with more
than 2,200 restaurants in 21 states and Guam. Additionally, through a
wholly owned subsidiary, the company operates and franchises Qdoba
Mexican Eats®, a leader in fast-casual dining, with more than
600 restaurants in 47 states, the District of Columbia and Canada. For
more information on Jack in the Box and Qdoba, including franchising
opportunities, visit www.jackinthebox.com
or www.qdoba.com.


The Jack in the Box Foundation
Kathy Kovacevich, 858-571-2544
on behalf of Big Brothers Big Sisters
Laura Ruden, 813-281-0088