Jackson Releases Results of 2016 Investor Education Survey for National Retirement Planning Week

Study found while the majority of respondents save money frequently,
nearly 60 percent of respondents lack confidence in investing

National Life Insurance Company
® (Jackson®)
today revealed the results of its 2016 Investor Education Survey as part
of the organization’s participation in National Retirement Planning Week®.
While the vast majority of respondents (85.79 percent) indicated they
save money frequently and have a retirement account and/or an investment
portfolio,1 more than 60 percent said they do not deem
themselves confident enough to make appropriate investing decisions.2

“It was alarming for us to discover so many consumers lack investing
confidence,” said Bill Burrow, director of sales of Elite Access for
Jackson National Life Distributors LLC. “The silver lining here is a
large portion of investors also indicated they are interested in
building their financial and investing knowledge, with some even
considering it a top priority.3 We feel Jackson is well
positioned to help them, as we have always believed educating advisors
and providing them with the tools and resources to meet the evolving
needs of their clients is essential.”

Another trend reflected in this year’s results is investors’ demand for
trust and transparency, perhaps above all else, when it comes to their
financial/investing situation.

  • In terms of the attributes investors are looking for in an advisor,
    more than half of respondents (50.79 percent) chose “honesty,” with
    the next-highest percentage choosing “level of financial and
    investment knowledge” (25.09 percent). 4
  • When asked what would make the biggest difference in their financial
    outlook, 30.99 percent of respondents said “having a financial
    professional who really ‘gets’ me.”5

Other key findings from the 2016 Jackson Investor Education Survey

  • More than a quarter (25.55 percent) of respondents chose “I don’t have
    enough time to review the huge volume of resources available for
    investor education” as their biggest challenge regarding investing
    confidence, while close to 19 percent of respondents chose “I don’t
    have a good understanding of financial/investment products.”6
  • More than half of respondents (56.66 percent) rate “saving enough
    money for retirement” as their top financial concern.7
  • Investors consider Social Security an uncertain source of retirement
    income, with nearly half (48.86 percent) of respondents identifying
    the program’s role in their future retirement as “a small supplement
    to my retirement income, but not a significant source of income” and
    13.59 percent believing their Social Security benefits will be “not
    even enough to purchase a pack of gum.”8

Dan Martin, director of digital communications and strategy for Jackson,
said the general lack of financial confidence seen in this year’s survey
serves as a clear call to action for financial services providers and
advisors when it comes to the importance of offering relevant, useful

“The most encouraging results are those that identified a genuine
interest in financial and investing education,” Martin said. “As an
industry, we have an incredible opportunity to help U.S. investors gain
confidence and take control of their financial future, and the
commitment on behalf of investors to proactively seek out the resources
they need to build their financial knowledge is an all-important first

The 2016
Jackson Investor Education Survey
gauges the opinions of non-retired
U.S. investors with more than $75,000 in investable assets on key topics
relating to retirement and investing/financial education, knowledge and
confidence. The survey is published on the Center
for Financial Insight
, Jackson’s online resource designed to raise
the overall level of financial education and confidence in the U.S. by
providing useful content framed in a way that is relevant, consumable
and engaging for the modern investor.

Held during financial literacy month, National Retirement Planning Week
is an annual initiative led by the National Retirement Planning
Coalition, a group of prominent education, consumer advocacy and
financial services organizations that have joined together to promote
and increase awareness of the need for comprehensive retirement
planning. Participating companies and organizations will sponsor events
and activities throughout the week.

About Jackson

Jackson is a leading provider of retirement solutions for industry
professionals and their clients. The company offers a diverse range of
products including variable, fixed and fixed index annuities designed
for tax-efficient accumulation and distribution of retirement income for
retail customers, and fixed income products for institutional investors.
Jackson subsidiaries and affiliates provide specialized asset management
and retail brokerage services. With $220.3 billion in IFRS assets*,
Jackson prides itself on product innovation, sound corporate risk
management practices and strategic technology initiatives. Focused on
thought leadership and education, the company develops proprietary
research, industry insights and financial representative training on
retirement planning and alternative investment strategies. Jackson is
also dedicated to corporate social responsibility and supports charities
focused on helping children and seniors in the communities where its
employees live and work. For more information, visit www.jackson.com.

Jackson is the marketing name for Jackson National Life Insurance
Company (Home Office: Lansing, Michigan) and Jackson National Life
Insurance Company of New York® (Home Office: Purchase, New
York). Jackson National Life Distributors LLC.

*Jackson has $220.3 billion in total IFRS assets and $207.1 billion in
IFRS policy liabilities set aside to pay primarily future policyowner
benefits (as of 12/31/15). International Financial Reporting Standards
(IFRS) is a principles-based set of international accounting standards
for reporting financial information. IFRS is issued by the International
Accounting Standards Board in an effort to increase global comparability
of financial statements and results. IFRS is used by Jackson’s parent

Jackson National Life Insurance Company is an indirect subsidiary of
Prudential plc, a company incorporated in England and Wales. Prudential
plc and its affiliated companies constitute one of the world’s leading
financial services groups. It has been in existence for over 165 years
and has $749.6 billion in assets under management (as of 12/31/15).
Prudential plc is not affiliated in any manner with Prudential
Financial, Inc., a company whose principal place of business is in the
United States of America.

1 2016 Jackson Investor Education Survey, Question 3
2016 Jackson Investor Education Survey, Question 7
2016 Jackson Investor Education Survey, Question 8
2016 Jackson Investor Education Survey, Question 11
2016 Jackson Investor Education Survey, Question 6
2016 Jackson Investor Education Survey, Question 5
2016 Jackson Investor Education Survey, Question 2
2016 Jackson Investor Education Survey, Question 10

PR2093 04/16


Jackson National Life Insurance Company
Melissa Hernandez, External
Communications Manager
Phone: (303) 224-7572
Email: melissa.hernandez@jackson.com