Jamaica Hospital Medical Center Deploys Noom Platform to Engage up to 66,000 New Yorkers in the Diabetes Prevention Program

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With over five million people in New York with prediabetes, scalable
mobile solution drives positive behavior change to prevent and delay
onset of chronic diseases

NEW YORK–(BUSINESS WIRE)–Noom,
Inc.,
a leader in tech-enabled, human coaching platforms for
healthcare enterprises, today announced that Jamaica
Hospital Medical Center
(JHMC) selected Noom for its virtual
National Diabetes Prevention Program (NDPP) platform. This pilot program
will provide a user-centric, mobile coaching experience to engage and
empower individuals in New York to achieve their health goals and
effortlessly monitor their progress in real time.

An estimated 86 million people nationwide have prediabetes and more than
five million reside in the state of New York. JHMC aims to reach at-risk
individuals through the NDPP, a Centers for Disease Control and
Prevention (CDC)-recognized lifestyle change program designed to prevent
or delay type 2 diabetes. With Noom’s scalable behavior change platform,
JHMC can prioritize NDPP outreach and potentially yield higher
engagement rates while delivering guidance at the moment of greatest
impact.

“As a healthcare organization, we are dedicated to improving access to
high-quality preventive care and enhancing the overall health of our
community. At present, we have in-person NDPP classes to help
participants reduce their risk of diabetes. Unfortunately, some
participants have trouble juggling their busy schedules to attend these
sessions and managing their paper-based food logs,” said Lorena Akerman,
MS, RD, CDN, CDE. “With a mobile app, patients can log food, message
coaches and monitor their progress in real time. We believe that this
unique user experience may benefit our patients and our team. It has the
potential to extend the reach of our prevention efforts and impact more
individuals that are at-risk for developing type 2 diabetes.”

Noom’s coaching platform combines human and artificial intelligence to
deliver successful behavior change programs that scale. The company’s
current programs target the prevention of chronic diseases, such as
diabetes and heart disease, and are pending recognition by the CDC.
Healthcare providers who use Noom’s coaching platform have access to a
customizable dashboard and messaging system allowing them to monitor and
communicate directly with their program participants. Participants
follow a program that includes daily tasks assigned by a trained coach,
short-form education content, food-logging, exercise-logging, one-on-one
coaching and group support. The ultimate goal is to drive lasting
behavior change for healthier habits.

“Considering the recent announcement from the U.S. Department of Health
and Human Services (HHS) about the potential Medicare expansion to cover
preventive diabetes programs, Jamaica Hospital is at the forefront of
innovative, proactive approaches to tackling the diabetes epidemic,”
said Saeju Jeong, CEO of Noom. “We are excited to partner with a
hospital who seeks to meet individuals where they are, in real-time,
with a coach that can rally them on to reach their health goals.”

About Jamaica Hospital Medical Center:

Jamaica Hospital Medical Center serves a population greater than 1.2
million in Queens and eastern Brooklyn. This 409-bed medical center is
an accredited community teaching hospital with a large network of
community-based ambulatory care centers. JHMC offers an array of acute
inpatient, rehabilitation and mental health services, and is one of the
busiest Level 1 trauma centers in New York City. The hospital provides
general medical, pediatric, and psychology, in addition to home health
services. Jamaica Hospital Medical Center’s mission is to serve patients
and the community in a way that is second to none. For additional
information, please contact Public Affairs at 718-206-6020.

About Noom, Inc.:

Noom is a mobile health company that harnesses the power of technology
and the empathy of real human coaches to deliver successful behavior
change programs that scale. Noom’s research-backed products help people
with chronic conditions and diseases achieve real, positive outcomes.
Noom was awarded a grant from the National Institutes of Health (NIH)
and was selected to participate in the 2014 New York Digital Health
Accelerator (NYDHA) through which it has launched pilot programs with
Aetna, New York Presbyterian and Greater Buffalo United Accountable
Health Network. Noom’s apps boast more than 32 million installs
worldwide. Noom has offices in New York City, Berlin, Seoul and Tokyo.

Contacts

Dodge Communications
Michelle Morris, 770-576-2567
mmorris@dodgecommunications.com