Jean-Paul Goude Directs a Spectacular Fashion Show in New York to Celebrate the Launch of KENZO x H&M

NEW YORK–(BUSINESS WIRE)–#FashionShowLast night at Pier 36 in New York City, KENZO x H&M made its runway
debut with a spectacular show directed by fashion legend Jean-Paul
Goude. Guests were invited to experience the uniquely vibrant and
playful energy of the KENZO x H&M collection designed by KENZO Creative
Directors, Carol Lim and Humberto Leon.


Teaming Sam Spiegel’s customized Express Yourself remix and KENZO
collaborator Ryan Heffington’s unique choreography with dancers,
beatboxers, whistlers and musicians, the presentation of the KENZO x H&M
collection celebrated the beauty and power of individual expression. The
audience was treated to an astounding fusion of playfulness, bold prints
and vivid colors, and as the show finished, the festivities continued
with a performance by rapper and surprise guest Ice Cube.

“Tonight was a celebration of everything we love about KENZO x H&M – it
was a fun, vibrant, unexpected and celebratory mix of different worlds
coming together. It was a show we will never forget,” says Carol Lim and
Humberto Leon, Creative Directors of KENZO.

“The launch of KENZO x H&M was truly spectacular. It was amazing to see
the collection come to life with all its incredible prints, colors and
energy. It was such an honor to have Jean-Paul Goude direct the show and
he captured the mood perfectly,” says Ann-Sofie Johansson, Creative
Advisor at H&M.

The KENZO x H&M collection will be available in over 250 H&M stores
worldwide, as well as online, beginning November 3.

Credits:
Creative Director: Jean-Paul Goude
Music Director:
Sam Spiegel
Choreography: Ryan Heffington

For event, click here

For fashion show images, click here

For front row images, click here

For performance images, click here

For red carpet images, click here

For the event film, click here

For B-roll material, please visit: http://badermedia.isebox.net/kenzo-hm-runway-show-nyc

#KENZOxHM

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and
quality at the best price in a sustainable way. In addition to H&M, the
group includes the brands & Other Stories, Cheap Monday, COS, Monki and
Weekday as well as H&M Home. The H&M Group has more than 4,100 stores in
64 markets including franchise markets. In 2015, sales including VAT
were SEK 210 billion and the number of employees is more than
148,000. For further information, visit hm.com.

Contacts

H&M
Marybeth Schmitt, (646)-336-3200
Mediarelations.US@hm.com
or
Paul
Wilmot Communications
Gina Folin, (212)-206-7447
GFolin@paulwilmot.com