Jo-Ann Stores Celebrates National Coloring Book Day, August 2

Donates coloring books, shares ways to make the day fun-filled with
loved ones

HUDSON, Ohio–(BUSINESS WIRE)–Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft
specialty retailer, is kicking off National Coloring Book Day with a
compassionate contribution to Boys & Girls Clubs of America. In
partnership with West Broadway Distribution Services, Jo-Ann is donating
3,000 coloring books to Boys & Girls Club locations across the country.
To celebrate the day, Jo-Ann is also offering special sales, free gifts,
coloring tips
and printables
for everyone to enjoy.

“Self-expression and opportunities to be creative, like coloring, can
have a significant impact on young minds as they develop and grow,” said
Chad Royal-Pascoe, national vice president of corporate and cause
partnerships, Boys & Girls Clubs of America.

“We’re grateful to Jo-Ann and West Broadway Distribution for this
donation to help our Club kids and teens celebrate National Coloring
Book Day and to encourage creativity and imagination.”

Coloring books are great for all ages, and people find interest in the
books as they provide a creative outlet for self-expression and
relaxation. The activity can help to elicit a relaxing mindset, similar
to what is achieved through meditation according to Medical Daily. For a
fun activity on National Coloring Book Day, get together with loved ones
to color and celebrate with creativity and relaxation.

In honor of National Coloring Book Day, Jo-Ann customers who purchase a
coloring book between July 31 and August 13 will receive their choice of
one free* gift from a pre-selected grouping. Gift options include:

  • Coloring books
  • Coloring bookmarks
  • Coloring book of postcards

In addition, Jo-Ann is offering free coloring
book printables
and on August 2, a buy one, get one 50% off online
coloring book sale. Tips
exclusively from coloring book authors on achieving the best coloring
results will be available on joann.com and the Jo-Ann blog, The
Creative Spark
.

“At Jo-Ann, it is our mission to inspire the creativity in everyone,”
said Chris DiTullio, senior vice president, marketing and omni-channel,
Jo-Ann Fabric and Craft Stores. “Coloring books are a timeless hobby
that allows people of all ages to unplug from technology and express
their creativity. We’re happy to partner with West Broadway Distribution
to donate coloring books to BGCA in efforts to further encourage
creative expression.”

Jo-Ann encourages everyone to get coloring and showcase their finished
projects on social media using the hashtag #handmadewithjoann.

*Free gifts available while supplies last.

About Jo-Ann Stores, LLC

Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft
retailer with locations in 49 states, was founded in 1943 as a single
retail store. Today, approximately 850 Jo-Ann stores across the country
provide consumers all the fabrics, craft supplies and inspiration they
need, conveniently under one roof. For additional information, visit joann.com.
To make creative connections, visit joann.com/community.
Like us on Facebook® (facebook.com/joann);
Follow us on Twitter® (@joann_stores);
Follow our boards on Pinterest® (pinterest.com/joannstores).

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Contacts

Jo-Ann Fabric and Craft Stores
Beth Shivak, 330-463-8661
Corporate
Communications
beth.shivak@joann.com