Jose Aldo and Conor McGregor Fight for the Cover at UFC 194

Winner of the Main Event at UFC 194 to Join Ronda Rousey on the Cover
of EA SPORTS UFC 2 Out Spring 2016

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic
Arts Inc.
(NASDAQ: EA) today announced UFC® featherweight champion
Jose Aldo and UFC interim featherweight champion Conor McGregor, will Fight
for the Cover
to join EA SPORTS™ UFC® 2 cover athlete,
“Rowdy” Ronda Rousey. For the first time in EA SPORTS history,
the winner of a real-world sporting event will get the opportunity to be
included on a game’s cover. The cover will be revealed immediately after
the undisputed world featherweight championship at UFC®
194: ALDO vs. McGREGOR
on Saturday, December 12 at the MGM Grand®
Garden Arena in Las Vegas, Nevada.*


“The main event at UFC 194 between Jose Aldo and Conor McGregor is
without a doubt one of the most anticipated events in UFC history,” UFC
President Dana White said. “Aldo and McGregor are two of the biggest
stars in the world and it’s fitting that next Saturday night the winner
not only becomes the undisputed UFC featherweight champion, but also the
second global cover athlete of EA SPORTS UFC 2.”

Fight fans can participate in the biggest fight of the year by
predicting the winner through UFC.com/EASPORTS.
Fans can pick the round, as well as determine if Aldo or McGregor will
win by submission, knockout, or decision, and witness their prediction
come to life through a unique gameplay video shareable on social
channels.

Fight for the Cover is another way we are bringing an authentic
and exciting experience to the fans,” said Jamie McKinlay, Vice
President of Marketing, EA SPORTS. “From the Octagon at UFC 194
on December 12, to the Octagon in EA SPORTS UFC 2, this is
a huge moment in UFC and EA SPORTS history, and we’re
thrilled to be a part of it.”

EA SPORTS UFC 2 delivers an experience for every fight fan
including all-new gameplay features like the Knockout Physics System,
as well as stunning character likeness and animation that takes the
franchise to the next level. From the biggest roster of real-world
fighters, to authentic gameplay features, EA SPORTS UFC 2 will
let fans experience the thrill of finishing the fight on Xbox One, the
all-in-one games and entertainment system from Microsoft and the
PlayStation®4 computer entertainment system.

Full feature and mode details can be found at http://easports.com/ufc/features.

For pre-order information, visit http://easports.com/UFC/buy

*In the event of a draw, substitution, or in its sole discretion, EA
reserves the right to select the athletes ultimately used for EA SPORTS
UFC 2’s cover.

EA SPORTS UFC 2 is developed in Burnaby, British Columbia by EA
Canada. More information is available on the EA
SPORTS UFC
website
, and in-depth feature details will be
announced in the months leading up to launch. Fans should keep an eye on
the website, as well as the EA SPORTS UFC Facebook
and Twitter
pages to make sure they’re always up-to-date on the latest and greatest
news.

EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball, Rory
McIlroy PGA TOUR®
golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.

For more information on UFC 194, please visit http://www.ufc.com/event/UFC194.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Ultimate Team, SSX, The Sims, Dragon Age, Plants vs. Zombies
and Battlefield are trademarks of Electronic Arts Inc. and its
subsidiaries. Ultimate Fighting Championship®, Ultimate Fighting®, UFC®,
The Ultimate Fighter®, Octagon Girls®, Submission®, As Real As It Gets®,
Zuffa®,The Octagon™ and the eight-sided competition mat and cage design
are registered trademarks, trademarks, trade dress or service marks
owned exclusively by Zuffa, LLC and affiliated entities in the United
States and other jurisdictions. All other marks referenced herein may be
the property of Zuffa, LLC or other respective owners. Any use of the
preceding copyrighted program, trademarks, trade dress, or other
intellectual property owned by Zuffa, LLC is strictly prohibited without
the express written consent of Zuffa. All rights are hereby expressly
reserved. John Madden, NFL, NHL, NBA, PGA TOUR and FIFA are the property
of their respective owners and used with permission. Xbox is a
trademarks of the Microsoft group of companies. “PlayStation” is a
registered trademark of Sony Computer Entertainment Inc.

About UFC®

UFC® is the premier mixed martial arts (MMA) organization and
largest pay-per-view event provider in the world. Headquartered in Las
Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC
produces more than 40 live events annually that consistently sell out
some of the most prestigious arenas around the globe. UFC programming is
broadcast in 158 countries and territories to over 1 billion TV
households worldwide in 21 different languages. The UFC has a multi-year
broadcast agreement with FOX in the U.S., which annually includes four
live events broadcast on the FOX network, as well as The
Ultimate Fighter
® reality television show and
thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In
2014, UFC launched UFC
FIGHT PASS
®, a digital subscription service that is
available throughout the world with exclusive live events, thousands of
fights on-demand and original content. The UFC organization also
licenses over 100 UFC
GYM
® locations, and owns UFC.TV® (offering
live event broadcasts and video on-demand around the world), UFC
FIT
® (an in-home fitness and nutrition program), UFC
Magazine
, and has a videogame franchise with EA
SPORTS
UFC
Fight Club
®UFC
Fan Expo
®UFC
branded apparel
, DVDs and Blu-rays and Topps Trading Cards. For more
information, visit UFC.com and
follow UFC at Facebook.com/UFCTwitter and Instagram:
@UFC.

Contacts

EA SPORTS
Brad Hilderbrand, 407-386-4246
bhilderbrand@ea.com
or
UFC
Brian
Smith, 702-956-6566
bsmith@ufc.com