Kat Graham, Jasmine V and Brianne Howey Set the Stage as New wet n wild® Global Beauty Ambassadors

CITY OF INDUSTRY, Calif.–(BUSINESS WIRE)–wet n wild® (wnwbeauty.com)
introduces its newest celebrity Global Beauty Ambassadors, Kat Graham,
Jasmine V and Brianne Howey. The brand, known for its trendy
colors, quality and accessibility identified these three beauties as
bold, global-minded women with a distinct flair for beauty, who
authentically represent the Brand.


As the new Global Beauty Ambassadors, these stunning women will be
turning up their glam on stage and on the red carpet with wet n
wild® to show the world how to achieve their on-trend signature looks,
and provide exclusive behind-the-scenes access to the world of Hollywood
beauty. They will work with the Brand on both beauty-focused and
social-good initiatives, and will lend their vision to the 2016
Collection. The new Global Beauty Ambassadors will appear in elements of
the Brand’s marketing campaign, including online, print, press and/or
video campaigns, advertising, social media and in-store displays. These
inspirational women will also bring their passions and exquisite style
to wet n wild®’s new #StayWild campaign, created by A Different
Kind of Animal (http://adifferentkindofanimal.com,)
where women and girls are encouraged to be “wild at heart”; to
embrace their wild side, their inner renegade that’s fresh, confident,
sassy, and forever cool regardless of their job, responsibilities,
exams, kids, etc.

“We are proud to have Kat, Jasmine and Brianne as part of the wet n
wild family because they mirror the edgy, adventurous colorful vibe that
represents the deeply-rooted heritage of our Brand and the diversity and
passion of LA,”
said Bill George, President of Markwins Beauty
Products, Inc. “We know the impact that these three women have; not
only are they strong role models to the millions who avidly follow their
skyrocketing
careers, but they are also savvy fashionistas who
are diverse, smart and fearless women with a penchant for wild beauty.”

Go Wild for These Beauties

Kat Graham

As a star of the hit CW drama series, “The Vampire Diaries,” Kat Graham,
who is represented by William Morris Entertainment (WME), is not only a
successful actress, but a multi-talented singer, recording engineer,
dancer and social advocate who speaks four languages. Her unique style
shines through in her music videos and in her presence on the red
carpet, for which she has been regularly praised over the years.

“This is a perfect fit for me as a woman because wet n wild is known
for values that are essential to me. The products are not only
high-quality and affordable, but also allow me to be diverse with my
look and style every day, not to mention that the Brand has a
cruelty-free positioning that I strongly support. Right now, I love
playing up my eyes using wet n wild’s MVP Mascara, H20 Proof Liquid
eyeliner, and Max Bandwidth Eyelashes. wet n wild encourages
playfulness when it comes to beauty,”
said Graham. “I’m thrilled
to be a part of the family and to get all of our amazing collaborations
underway!”

Learn more about Kat on her social media channels:

Jasmine Villegas (known as Jasmine V)

Jasmine V, currently represented by Creative Artist Agency (CAA), has
had a passion for beauty and style since she was a young girl, and it
has only intensified as she has risen towards fame as both a musician
and an actress. She has captured the heart of an international
audience,and that following has catapulted songs like “That’s Me
Right There,”
featuring Kendrick Lamar and “Walk Away” into
the realm of instant hits. She is currently touring, opening the 2015
Jake Miller Tour. Throughout her career, Jasmine V has displayed bold,
stunning and fearless beauty and style instincts that have resonated
with her fans.

“I’m so excited to be representing wet n wild! If you open my makeup
bag, it’s a brand that has always been part of the mix. . I’m really
into a sun-kissed summer look, and am obsessed with wet n wild’s Color
Icon Bronzer, Mega Glo Illuminating Powder, and Mega
Slicks Lip
Balm Stains.
Who doesn’t love being able to try out trends, get a
little wild with color and be creative with makeup that looks amazing
and has every shade available without a painful price tag?”
said
Villegas. “This is one of those perfect fit scenarios, and I’m going
to rock these insanely beautiful colors like never before!”

Learn more about Jasmine V on her social media channels:

Brianne Howey

Up-and-coming TV and film actress, Brianne Howey, most recently landed
her first major movie role in “Horrible Bosses 2” and has been
seen on shows such as “Revenge,” “Twisted” and “Hart of
Dixie.”
Her love for wet n wild® started at a young age, and
her loyalty to the Brand allowed her to achieve her dream of becoming a
Global Beauty Ambassador.

“I’m completely thrilled to be part of the wet n wild family. It is a
brand with a strong personality, which I love, and being a brand
ambassador means being a living representative of what the brand stands
for: glamour, fearlessness and fun.”
said Howey. “I’m so proud to
work with a brand that empowers women to experiment with their style by
using a wide range of makeup products that are accessible and of great
quality. I can’t live without wet n wild’s eye shadow palettes,
especially the Color Icon Trio in Walking on Eggshells; I love how
pigmented, shimmery and easily blendable it is.”

Learn more about Brianne Howey on her social media channels:

For more on the launch of the new wet n wild® Global Beauty
Ambassadors, you can follow them on social media at:

About wet n wild®

For more than three decades, millions of women around the globe have
entrusted wet n wild® to help them feel fun,
confident, and beautiful. A division of Markwins International
Corporation, wet n wild® fuses
high-performance formulations with the hottest color palettes to offer
women a full range of premium-quality cosmetics at an unbeatable value.

About Markwins International Corporation

Based in City of Industry, California, Markwins International
Corporation is a global leader in color cosmetics, cosmetic accessories,
and beauty collections. Founded by CEO, Eric Chen, nearly 30 years ago,
the privately-held company is recognized as a Top 20 purveyor in the
global cosmetic industry and is the largest privately owned cosmetics
company in the US. Markwins brands cater to and reach consumers of all
ages, ethnicities, economic statuses, and skin tones. The Markwins brand
portfolio includes wet n wild®, Physicians Formula, The Color Workshop,
The Color Institute, Black Radiance, POP, Bonne Belle and Lip Smacker
amongst many other internal brands and licensing deals. Markwins brands
can be found in over 50,000 retail outlets including Department,
Specialty, Mass, Drug, and Food stores, and are available in more than
60 countries, spanning 6 continents.

Contacts

DeVries Global
Ali Carter, 212-546-8508
acarter@devriesglobal.com
or
Deanna
Rodriguez, 212-546-8581
drodriguez@devriesglobal.com