Kenneth Cole Fragrances Launches “FIND YOUR BOLD” Music Campaign in Collaboration with Aloe Blacc and Indaba Music

NEW YORK–(BUSINESS WIRE)–Inspired by their latest fragrance, BLACK BOLD, Kenneth Cole announces
the launch of the “FIND YOUR BOLD” talent search contest to discover
emerging musicians in collaboration with Grammy-nominated singer and
songwriter, Aloe Blacc, and Indaba Music.

Fusing the worlds of fragrance and the arts, “FIND YOUR BOLD” invites
aspiring vocalists or producers to push boundaries and make their own
bold statement. Blacc, known for his work mentoring artists is
collaborating with Kenneth Cole Fragrances and Indaba Music to challenge
musicians to submit a video debuting their original song for a chance to
receive a once-in-a-lifetime mentorship.

Inspired by the fearless spirit of New York, BLACK BOLD, is a scent for
the man who takes on any challenge, and pushes boundaries with strength,
power, and confidence — never afraid to make a bold move.

“This program is truly unique in that it highlights the synergy between
music, scent and creativity, offering the artist the ability to
interpret what ‘Bold’ means to him or her and bring that passion to
life,” said Donald Loftus, President at Parlux Fragrances, Ltd. “Both
mediums take you on a journey, evoke memories and inspire.”

The program reinforces Blacc’s commitment to the arts and the importance
of nurturing talent. Blacc states, “The tradition of crafting a song is
sacred because music is a powerful tool that reflects and shapes
culture. It’s an honor to be able to share my art with the world and
also a huge responsibility. Teaching new artists about this
responsibility and some of the methods they can employ to create a song
worthy of publishing is very important. I have a duty to transfer the
knowledge so that new artists have a foundation and perspective from
which to move forward and create.”

The grand prize winner will collaborate with Blacc on a new original
track at the renowned artist’s recording studio. The track will then be
released on iTunes and Spotify, along with an accompanying music video
released on Blacc’s YouTube channel. Kenneth Cole Fragrances will also
grant the winning artist a $5,000 gift to further their artistic

“We have always sought to instill and maintain a tradition of
recognizing outstanding individuals who are driven to succeed as well as
committed to making a difference through inspiring others. We hope this
innovative program will engage and encourage the next generation of
music industry talent to find their BOLD,” said Kenneth Cole, Chairman
and Chief Creative Officer at Kenneth Cole Productions, Inc.

Blacc and Kenneth Cole will review all submissions and select the
“BOLDEST” winning talent in May 2017.

To enter the “FIND YOUR BOLD” contest or for more information, please
The entry period for submissions closes on May 10, 2017.



Parlux Fragrances Ltd, a leading global beauty company designs,
manufactures, markets and distributes prestige designer fragrances and
related products since 1987. Parlux Fragrances Ltd is a wholly owned
subsidiary of Perfumania Holdings Inc., an independent, national,
vertically integrated wholesale distributor and specialty retailer of
fragrances and related products. It is traded on the NASDAQ exchange


Kenneth Cole is an American designer, social activist, and visionary who
believes business and philanthropy are interdependent. His global
company, Kenneth Cole Productions, creates modern, functional, clothing,
shoes, and accessories for inspirational urban lifestyles under the
brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted,
as well as footwear under the name Gentle Souls. The company has also
granted a wide variety of third party licenses for the production of
men’s and women’s apparel, fragrances, watches, jewelry, eyewear, and
several other accessory categories, including children’s footwear. The
company’s products are distributed through department stores, better
specialty stores, company-owned retail stores and its e-commerce
website. Over 30 years ago, Kenneth Cole leveraged his passion and
unique brand platform to make a meaningful impact on people’s wardrobes,
as well as communities in need. He did what others didn’t and said what
others wouldn’t. Today, The Kenneth Cole Foundation remains committed to
helping communities in need by supporting Collective Health, Civil
Liberties, and Artistic Activism.


Indaba Music is a technology platform and marketing services company
home to a community of over 1,200,000 musicians worldwide, from emerging
artists to Grammy Award winners. Indaba Music provides musicians with
opportunities ranging from remix competitions to licensing placements
and provides brands with creative marketing solutions through music that
generate world-class content and countless impressions.

Indaba Music client campaigns have featured artists and brands including
Daft Punk, Christina Aguilera, Red Bull, Snoop Dogg, Sony Electronics,
Peter Gabriel, Linkin Park, Yo-Yo Ma, Microsoft, Paul Simon, Converse,
Foster The People, Bacardi, and Usher. For more information, visit


Grammy-nominated singer/songwriter Aloe Blacc released his major-label
debut album Lift Your Spirit in 2014 on XIX
Recordings/Interscope Records where it debuted at #4 on the Billboard
Top 200 chart. The set followed up Blacc’s collaboration as vocalist and
co-writer on well-known DJ/producer Avicii’s track “Wake Me Up,” a song
that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club
Songs and Dance/Electronic Songs charts, as well as topping charts in
more than 100 countries. Blacc’s single “The Man” topped the charts with
more than 2.7 million singles sold and Lift Your
received a Grammy nomination for Best R&B Album at the 57th
Grammy Awards. In 2016 Blacc penned and performed “Let The Games Begin
(From RACE),” a song which was featured in both the film and soundtrack
for the Focus Features movie RACE. 2016
also saw Blacc collaborate with Zedd on “Candyman” — a modern
reinterpretation of Sammy Davis Jr.’s 1972 classic “The Candy Man.” For
more information Aloe Blacc visit


Parlux Ltd:
Emma Garner, 212-878-3738
Wilmot Communications:

Hampton Carney / Meghan Wojtkiewicz