Keurig Green Mountain Announces the Launch of Keurig KOLD

Delivers Fresh-Made Cold Beverages at Home at the Push of a Button,
Including Favorites from The Coca-Cola Company and Dr Pepper Snapple
Group, along with Craft Sodas, Iced Teas, Seltzers, Flavored Water,
Sports Hydration Drinks, Cocktail Mixers and More

WATERBURY, Vt.–(BUSINESS WIRE)–Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a personal beverage
system company that has revolutionized the way consumers create and
enjoy beverages, today announced the launch of the Keurig® KOLD™ system,
the first beverage system that allows consumers to freshly make cold
sparkling and still beverages at home at the push of a button, including
beloved favorites from The Coca-Cola Company and Dr Pepper Snapple Group.

“Keurig has redefined the way consumers enjoy coffee and tea in their
homes and offices and today with the launch of Keurig KOLD, we’re
embarking on a new journey that will change the way consumers enjoy cold
beverages at home,” said Brian Kelley, President and CEO of Keurig. “The
disruptive countertop-size innovation in KOLD is like nothing consumers
have ever experienced – from the rapid chilling that turns room
temperature water to a perfectly chilled drink at the push of a button;
to the dispensing technology that produces consistently great tasting
beverages; to the pod technology which enables fully carbonated
beverages. KOLD delivers game changing, on-demand variety of sparkling
or non-carbonated beverages all fresh made with Keurig simplicity.”

For the first time consumers will be able to actually make a Coca-Cola®
or a Dr Pepper® on their kitchen counter. The Keurig® KOLD™ system
encourages choice and discovery, including new and exciting exclusive
beverage brands from categories including craft and fountain-style
sodas, zero- and low-calorie flavored seltzers and waters, sports
hydration drinks, iced teas and – coming soon – cocktail mixers.

Beginning today, the new Keurig® KOLD™ system is available to order on Keurig.com
and will be sold at select retailers both online and in six cities
beginning in October, including Atlanta, Boston, Chicago, Dallas, Los
Angeles and New York.

In addition to the versatility of the system and broad beverage variety
available, the Keurig® KOLD™ system incorporates innovative features and
technology, including:

• Fresh-made. The KOLD™ pod and drinkmaker do all the work.
  Simply remove the freshness seal from the bottom of the pod, pop it
  in, push the button and freshly make a cold beverage, mixed to just
  the right taste each and every time.
• Carbonation without a CO₂ canister. To
  make carbonated beverages, the Keurig® KOLD™ system uniquely uses
  Karbonator™ beads, which are contained within the pod and hold
  beverage-grade CO₂. During the drink making process, CO₂
  is naturally released into the beverage to perfectly carbonate
  each drink.
• Drinks delivered chilled. The innovative KOLD™ chiller uses an
  aerospace-inspired thermal transfer system to rapidly cool beverages
  to the ideal chilled temperature.
• Perfectly portioned. Keurig® KOLD™ delivers beverages at an
  eight-ounce portion size, and nearly all beverages have 100 calories
  or less.
• Space savings. KOLD™ pods need no refrigeration so consumers
  can easily store more beverage choices in their pantry or in their
  countertop KOLD™ pod carousel, offering everyone, including family and
  guests, exactly the cold beverage they want, when they want it.

Kelley concluded, “We’re excited to introduce Keurig KOLD to consumers
today and are appreciative of the strong collaboration of our beverage
brand partners, The Coca-Cola Company and Dr Pepper Snapple Group. The
inclusion of their great brands strengthens the appeal of Keurig KOLD.
In addition, we believe Coca-Cola’s marketing strengths and global
distribution capabilities will be instrumental in the years to come as
we look to expand the reach of Keurig KOLD beyond North America.”

Beverage brands offered in the Keurig® KOLD™ system portfolio include:

• From The Coca-Cola Company: Coca-Cola®, Diet Coke®, Coke Zero®,
  Sprite®, Fanta®
• From the Dr Pepper Snapple Group: Dr Pepper®, Canada Dry®
• From Keurig:
  • Seraphine™: Zero-calorie seltzers in Mediterranean fruit
    flavors including Passion Fruit and Persian Lime
  • FLYTE™: Thirst-quenching sports hydration drinks, including
    Lemon Lime Launch, Red Rush and zero-calorie Overtime Orange
  • Waterful™: Zero-calorie, lightly flavored and sweetened
    waters in flavors including Blissful Berry and Citrus Celebration
  • Red Barn Craft Soda™: Naturally flavored craft soda made
    with pure cane sugar. Available varieties include Cane Cola, Root
    Beer and Zesty Lemon Lime
  • Flynn’s Soda Shop™: Soda fountain classics including Orange
    Cream, Diet Orange Cream, Root Beer, Diet Root Beer and Vanilla
    Cream that taste as good as dessert
  • Tierney’s Iced Tea™: Range of still, sparkling and diet
    iced teas. Available varieties include Diet Peach, Lemon Mint and
    Passion Fruit Raspberry.

  The Keurig® KOLD™ drinkmaker ($369.99 SRP) is available in either white
  or black, and comes with a set of two Keurig® KOLD™ drinkmaker glasses.
  The KOLD™ pods ($4.49-$4.99 SRP for a four-count box) along with
  additional drinkmaker accessories, such as storage carousels and a
  variety of specialty-designed glassware, are now available on www.keurig.com/KOLD.

  About Keurig Green Mountain, Inc.

  Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR) is reimagining how
  beverages can be created, personalized, and enjoyed, fresh-made in homes
  and workplaces. We are a personal beverage system company
  revolutionizing the beverage experience through the power of innovative
  technology and strategic brand partnerships. With an expanding family of
  more than 80 beloved brands and more than 575 beverage varieties, our
  Keurig® hot and Keurig KOLD™ beverage systems deliver great taste,
  convenience, and choice at the push of a button. As a company founded on
  social responsibility, we are committed to using the power of business
  to brew a better world through our work to build resilient supply
  chains, sustainable products, thriving communities, and a water-secure
  world.

  For more information visit: www.KeurigGreenMountain.com.
  To purchase Keurig products: www.keurig.com,
  www.keurig.ca,
  www.keurig.co.uk.
  For more information about the new Keurig KOLD™ system: http://www.keurig.com/kold.

  Keurig routinely posts information that may be of importance to
  investors in the Investor Relations section of its website, www.KeurigGreenMountain.com,
  including news releases and its complete financial statements, as filed
  with the SEC. The Company encourages investors to consult this section
  of its website regularly for important information and news.
  Additionally, by subscribing to the Company’s automatic email news
  release delivery, individuals can receive news directly from Keurig as
  it is released.

  Forward-Looking Statements

  Certain information in this press release constitutes “forward-looking
  statements.” Forward-looking statements can be identified by the fact
  that they do not relate strictly to historical or current facts. They
  often include words such as “believes,” “expects,” “anticipates,”
  “estimates,” “intends,” “plans,” “seeks” or words of similar meaning, or
  future or conditional verbs, such as “will,” “should,” “could,” “may,”
  “aims,” “intends,” or “projects.” However, the absence of these words or
  similar expressions does not mean that a statement is not
  forward-looking. These statements may relate to the success of
  introducing and producing new product offerings. A forward-looking
  statement is neither a prediction nor a guarantee of future events or
  circumstances, and those future events or circumstances may not occur.
  Management believes that these forward-looking statements are reasonable
  as and when made. However, caution should be taken not to place undue
  reliance on any such forward-looking statements because such statements
  speak only as of the date when made. We expressly disclaim any
  obligation to update or revise any forward-looking statements, whether
  as a result of new information, future events or otherwise. In addition,
  forward-looking statements are subject to certain risks and
  uncertainties that could cause actual results to differ materially from
  our historical experience and our present expectations or projections.
  These risks and uncertainties include, but are not limited to, those
  described in Part I, “Item 1A. Risk Factors” and Part II “Item 7.
  Management’s Discussion and Analysis of Financial Condition and Results
  of Operations” in our fiscal 2014 Annual Report filed on Form 10-K,
  elsewhere in that report and those described from time to time in our
  future reports filed with the Securities and Exchange Commission.

  KGM-G

  Contacts

  Media Contact:
  Keurig Green Mountain, Inc.
  Lynda
  McKinney, 781-418-3327
  Director, Public Relations
  lynda.mckinney@keurig.com
  or
  Investor
  Contact:
  Keurig Green Mountain, Inc.
  Kristi Bonner,
  646-762-8095
  Senior Director, Investor Relations
  kristi.bonner@keurig.com