KidKraft Announces Lawrence Writer Promoted to Chief Executive Officer; Matthew Rubel Joins Board of Directors as Executive Chairman

Guía de Regalos

DALLAS–(BUSINESS WIRE)–#kidkraft–KidKraft, Inc. (“KidKraft”) announced today Lawrence Writer has been
promoted to Chief Executive Officer and will serve as a member of the
Board of Directors. Additionally, Matthew E. Rubel will also join the
Board of Directors as Executive Chairman.

KidKraft is a globally recognized leader in the toy and juvenile
products industry and is committed to creating wonder-full experiences
and play destinations through its award-winning play products for the
playroom, family room and backyard. The company has a strong global
footprint with products available in over 90 countries around the world.
KidKraft strives to create ultimate destinations for kids to live,
learn, play and explore.

Mr. Writer joined KidKraft in January 2016, and served most recently as
President and Chief Financial Officer. Prior to joining KidKraft, Mr.
Writer served as Chief Operating Officer & Chief Financial Officer for
Louisville Slugger where he led the company through the successful sale
to Wilson Sporting Goods in 2015. He has also previously held leadership
positions at Goldman Sachs, The Carlyle Group, AlixPartners, and Wells
Fargo.

Said Mr. Writer, “This is an exciting time for KidKraft as we enter our
50th year; I am thrilled to have the opportunity to lead our
Company into its next chapter of growth.”

With the addition of Mr. Rubel as Executive Chairman, KidKraft is well
positioned to continue its rapid global expansion. “We are excited to
welcome Matt to the KidKraft team, and we are confident that his deep
experience in strategy, retail and brand development make him an
excellent choice to lead our Board of Directors.”

Mr. Rubel most recently served as CEO, President and board member of
Varsity Brands, and has successfully served as Chairman and CEO of
Collective Brands and Cole Haan. In addition, Mr. Rubel has held key
leadership roles at J.Crew, Revlon and Tommy Hilfiger. Commented Mr.
Rubel, “KidKraft is a company that is forging ahead with an impressive
portfolio of consumer-driven products and a deep understanding of the
modern retail environment.”

KidKraft was acquired by MidOcean Partners (“MidOcean”), a premier
middle market private equity firm focused on consumer and business
services, in July 2015.

About KidKraft, Inc.

KidKraft is a global leader in the toy and juvenile products industry
and is committed to creating wonder-full experiences and play
destinations through its award winning play products for the playroom,
family room and backyard. Since 1968, KidKraft has had an unwavering
focus on design, and high-quality products that support traditional play
patterns. KidKraft’s headquarters are in Dallas, Texas, with other
global offices and operations. In July 2015, KidKraft was acquired by
MidOcean Partners, a premier middle market private equity firm focused
on consumer and business services. In September of 2016, KidKraft
acquired Solowave Design Inc., a leading manufacturer of ready to
assemble outdoor wooden play centers and playhouses under the Big
Backyard® and Cedar Summit® brand names. KidKraft serves more than 2,800
retailers and eTailers globally and its products are available in over
90 countries worldwide. Visit www.KidKraft.com
for more information.

About MidOcean Partners

Established in 2003, MidOcean Partners is a premier New York-based
alternative asset manager that specializes in middle market private
equity and alternative credit investments. Since inception, the focus of
the private equity funds has been on high-quality middle market
companies in the U.S. with attractive strategic, operational and
financial growth opportunities in the Consumer and Business Services
sectors. MidOcean Credit Partners was launched in 2009 and manages
approximately $6.4 billion across a series of alternative credit
strategies, collateralized loan obligations (“CLOs”), and customized
separately managed accounts. For more information, please visit www.midoceanpartners.com.

Contacts

KidKraft
Amy Power, 214-693-2146
amy@thepowergroup.com
or
Andy
Shane, 214-498-4915
andy@thepowergroup.com
or
MidOcean
Gasthalter
& Co.
Nathaniel Garnick/Amanda Klein, 212-257-4170
midocean@gasthalter.com