Kids Choose JAKKS Pacific Real Workin’ Buddies™ Mr. Dusty as a Top Toy for 2017

Walmart’s Top Rated by Kids Toy List Revealed

SANTA MONICA, Calif.–(BUSINESS WIRE)–Kids, the true experts in play, have selected JAKKS Pacific, Inc.’s
(NASDAQ: JAKK) Real Workin’ Buddies™ Mr. Dusty as a Walmart Top Rated by
Kids toy for holiday 2017.

Santa’s most important question to kids, “were you naughty or nice,”
doesn’t really matter this year because Walmart, the nation’s largest
toy store, knows what kids will be asking Santa. For the fifth
consecutive year, the retailer enlisted hundreds of kids ranging from 18
months to 12 years old nationwide to determine which toys will be the
hottest and most asked for this holiday season.

“We are gearing up for the season by starting with what matters most to
kids – toys!” said Anne Marie Kehoe, vice president of toys at Walmart
U.S. “We’re really excited that Real Workin’ Buddies Mr. Dusty made our
top toy list this year and know it will be a hit with our customers.”

“The toy has been an instant favorite with preschool and pre-cool kids
around the world since we launched it a couple of months ago,” said
Michael Bernstein, SVP Marketing at JAKKS Pacific. “They love to watch
Dusty drive over and magically ‘eat’ their small toys, and parents love
it too since it encourages kids to clean up their toys when they are
done playing.”

Real Workin’ Buddies™ Mr. Dusty is three vehicles in one: garbage truck,
street sweeper and dump truck; it works on both carpet and hardwood
floors, and has more than 50 fun sounds and phrases. Primarily targeted
to kids ages three and older, Real Workin’ Buddies™ Mr. Dusty retails
for $39.99 and requires four AA batteries.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™, Disguise®,
Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of
entertainment-inspired products featuring premier licensed properties;
and, C’est Moi™, a youth skincare and make-up brand. Through JAKKS
Cares, the company’s commitment to philanthropy, JAKKS is helping to
make a positive impact on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific).

©2017 JAKKS Pacific, Inc. All rights reserved.

Contacts

Rachel H. Griffin
JAKKS Pacific, Inc.
Sr. Director,
Public Relations
RGriffin@jakks.net
424-268-9553