Kohl’s Amps Up Digital to Make Omnichannel Shopping Easier than Ever

MENOMONEE FALLS, Wis.–(BUSINESS WIRE)–Kohl’s
(NYSE: KSS) today announced omnichannel and digital initiatives to
support its commitment to delivering an easy shopping experience.
Whether shopping in-store at Kohl’s stores nationwide, online at Kohls.com
or at home or on the go on mobile devices, Kohl’s customers will
discover new shopping tools including a store mode for Kohl’s mobile
app, enhanced mobile payment options like Apple Pay, a seamless
omnichannel shopping bag across platforms and Visa Checkout on Kohls.com
and on mobile. Kohl’s will also pilot same-day delivery in select
markets.

“Kohl’s is committed to providing our customers with an easy, convenient
shopping experience in a way that is personalized and engaging – no
matter how each customer prefers to shop,” said Kevin Mansell, Kohl’s
chairman, chief executive officer and president. “Our digital teams are
continually testing new ideas and capabilities to create a world-class
omnichannel experience that is seamless across devices. With each
evolution, we aim to elevate our offerings for an easy, inspiring
shopping experience.”

New digital enhancements that shoppers will see in store include:

  • Store Mode for Kohl’s Mobile App:
    A new store mode for Kohl’s mobile app will provide a more
    personalized experience and help customers take advantage of Kohl’s
    incredible savings every time they shop in-store. Customers can opt-in
    to store mode in the Kohl’s app to search store inventory and find
    in-store promotions that can be applied to their purchase, like Kohl’s
    Cash and percent off coupons.
  • Enhanced Mobile Payment Options:
    Beginning this fall, Kohl’s customers will have a new easy, secure and
    private way to pay in stores with the rollout of Apple
    Pay
    , as well as the ability to use Apple Pay within the Kohl’s
    app. Kohl’s customers will also be able to add their Kohl’s Charge
    card as a form of payment within Apple Pay. Kohl’s customers will be
    able to complete purchases easily, quickly and securely across all
    digital channels with Visa
    Checkout
    , which will be available on Kohls.com and mobile devices.
    Also new this fall, Kohl’s mobile app will feature enhancements to
    Kohl’s world-class mobile wallet including the option to scan and save
    Kohl’s gift cards and direct delivery of promotional codes. Customers
    can continue to browse and shop by category, easily manage and redeem
    their Yes2You Rewards points and conveniently scan their Kohl’s Cash
    and savings offers to their mobile wallet to be used in-store at
    checkout.

Customers will also experience an even more seamless experience between
shopping online and shopping in Kohl’s stores, including:

  • Omnichannel Shopping Bag: Kohl’s
    has bridged its digital shopping carts into one virtual shopping bag
    that can be accessed via smart phone, tablet or desktop. When shopping
    across devices, customers’ shopping bags will be automatically updated
    when they log into their Kohl’s account.
  • Buy Online, Pick Up in Store Across All
    Channels
    : Beginning in late September, customers
    will be able use their smart phone or tablet to opt to buy items
    online and pick them up in a Kohl’s store that is convenient to them.
    The option to buy online and pick up in Kohl’s stores nationwide was
    previously available on desktop and laptop as part of a nationwide
    rollout earlier this spring.
  • Redesigned Mobile Kohls.com Site and Tablet
    App
    : For those who shop Kohls.com on their smart phone
    browser, Kohl’s will launch a redesigned Kohls.com mobile site that
    makes it even easier for users to find what they’re looking for, as
    well as an improved mobile checkout experience. The Kohl’s tablet app
    will also have an improved look and increased functionality including
    integration of the Yes2You Rewards loyalty program and access to
    Kohl’s mobile wallet. Product detail pages and collection pages will
    also have a new look, allowing customers easier access to the same
    amazing products and incredible savings from Kohl’s.

Kohl’s is also leveraging innovative technologies to explore new ways to
shop Kohl’s, including:

  • Same-Day Delivery: Kohl’s
    is currently testing same-day delivery for online purchases in select
    markets. Customers in participating stores in the pilot areas can
    place orders on Kohls.com, or via their smart phone or tablet, select
    the same-day delivery option and the item will be delivered later that
    day.

These new tools and capabilities represent the latest offerings from
Kohl’s to deliver an easy, omnichannel shopping experience and be
world-class in mobile. Since the re-launch of Kohl’s mobile app in fall
2014, the app has seen more than eight million downloads and has gone
from a half star rating to a four and a half star rating. Kohl’s also
launched an app for Apple Watch earlier this spring, offering easy
access to Kohl’s savings offers including Kohl’s coupons, Yes2You
Rewards and Kohl’s Cash.

About Kohl’s

Kohl’s (NYSE: KSS) is a leading specialty department store
with 1,164 stores in 49 states. With a commitment to inspiring and
empowering families to lead fulfilled lives, the company offers amazing
national and exclusive brands, incredible savings and inspiring shopping
experiences in-store, online at Kohls.com and
via mobile devices. Committed to its communities, Kohl’s has raised more
than $274 million for children’s initiatives nationwide through its
Kohl’s Cares® cause merchandise program, which operates under Kohl’s
Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores,
Inc. For additional information about Kohl’s philanthropic and
environmental initiatives, visit www.Kohls.com/Cares. For
a list of store locations and information, or for the added convenience
of shopping online, visit www.Kohls.com.

Connect with Kohl’s:

Facebook (http://www.facebook.com/Kohls)

Twitter (http://twitter.com/Kohls)

Google+ (http://plus.google.com/+Kohls)

Pinterest (http://pinterest.com/Kohls)

Instagram (http://instagram.com/Kohls)

YouTube (http://www.youtube.com/kohls)

Contacts

Kohl’s
Jen Johnson, 262-703-5241
Jen.Johnson@kohls.com
or
Julia
Fennelly, 262-703-1710
Julia.Fennelly@kohls.com