Kohl’s Offers First Day-Worthy Essentials for Best School Year Ever

Kohl’s will donate up to $1 million to AdoptAClassroom.org

MENOMONEE FALLS, Wis.–(BUSINESS WIRE)–#Kohls–This back-to-school season, Kohl’s
(NYSE: KSS) is providing the confidence the whole family needs to kick
off the best school year yet. With an expansive selection of apparel and
footwear that kids crave most, incredible savings parents approve of,
and a seamless shopping experience in-store and across digital
platforms, Kohl’s is the destination for everything kids need to
feel good about themselves on the first day of school. Additionally,
Kohl’s will donate up to $1 million to AdoptAClassroom.org
to help ensure kids and teachers get the basic essentials they need to
succeed this year.

“The first day of school is an exciting time for students and an
important time for families, as they get ready to tackle the new school
year. We want to help boost every kid’s confidence the minute they put
on the perfect first-day-of-school outfit,” said Michelle Gass, Kohl’s
chief merchandising and customer officer. “We believe every student
should feel good about themselves and have what they need at school to
succeed. So, this year, we’re happy to support AdoptAClassroom.org to
provide more teachers and students with everything they need for a great

The School Year Starts Here

Kohl’s back-to-school marketing campaign, The School Year
Starts Here,
celebrates the incredible feeling kids have when they
put on outfits they love, giving them the confidence they need to
succeed in school and the satisfaction parents feel knowing their kids
will accomplish amazing things in the year ahead. Broadcast integrations
with Today Show, Telemundo and Univision and curated product assortments
on Kohls.com,
including back-to-school must-haves hand-picked by social influencers,
will inspire customers to put together the perfect head-to-toe outfit.
Additionally, through social activations, including a YouTube
video series, Kohl’s will ignite an aspirational conversation around
families’ #BigPlans for the year ahead and offer product solutions to
enhance the memorable milestones they celebrate together.

First Day-Worthy Essentials

Kohl’s offers a full assortment of wardrobe staples including sneakers,
denim and tees from trusted brands like Nike, Levi’s, adidas, Converse,
Mudd and SO that kids will want to wear on the first day back.

  • Sneakers: Put your best foot forward with both casual and
    active brands, including Nike, ASICS, New Balance, FILA, Converse,
    Skechers and Stride Rite.
  • Denim: From distressed to embellished, find the perfect style
    with an expansive selection of Levi’s, Lee, Rock & Republic, Mudd and
    SO denim.
  • Tees: Wear a cozy tee every day of the week. Choose from
    various brands and styles, including graphic tees from Captain
    America, Nike and adidas, as well as baseball and striped tees from
    SO, Mudd, Candie’s and Jumping Beans.
  • Active Wear: Get the whole family moving together with brands
    like Nike, adidas, FILA SPORT, Gaiam, New Balance and ASICS.
  • Backpacks: Pick out the perfect backpack from our broad
    assortment of quality and stylish brands, including JanSport, Nike,
    Disney character and Mudd.
  • Dorm: Storage, bedding, bath, décor and furniture solutions
    from Simple By Design and LC Lauren Conrad will inspire the perfect
    home away from home.


This back-to-school season, Kohl’s will donate a minimum of $250,000 up
to $1 million to AdoptAClassroom.org
to ensure students and teachers have the essentials they need to make it
a successful year. Customers can join in and give back this season in
the following ways:

  • Snap, Share, Donate: Celebrate back-to-school with Kohl’s by
    sharing photos of first day moments on Facebook, Instagram and
    Twitter. For every first day photo posted using
    #KohlsClassroomDonation, Kohl’s will donate $5 to AdoptAClassroom.org.
  • Cash In and Give Back*: From Thursday, July 28 through Sunday,
    July 31, earn Kohl’s Cash on purchases at Kohl’s stores or on Kohls.com
    and receive a special AdoptAClassroom.org
    version of Kohl’s Cash. From August 1-14, Kohl’s will donate $1 to AdoptAClassroom.org
    for every Kohl’s Cash coupon redeemed.

For more information on Kohl’s partnership with AdoptAClassroom.org
visit Kohls.com/ClassroomDonation.

Shopping Made Easy

Kohl’s customers will enjoy incredible savings opportunities and a
seamless experience in-store and across digital platforms when shopping
for all their back-to-school needs.

  • Buy Online, Pick Up Near Campus: Customers shopping Kohls.com
    for apparel and dorm essentials can choose Buy Online, Pick Up In
    Store, select the Kohl’s store closest to campus and stop into the
    store once they arrive at school to make moving in a breeze.
  • Kohl’s Mobile App: Kohl’s
    mobile app
    features the option to scan and store Kohl’s gift
    cards, Kohl’s Cash and savings offers, and easily manage and redeem Yes2You
    points in the mobile wallet for easy access at checkout.
    In addition to browsing and shopping by category, customers will
    experience Store Tools, a store mode for Kohl’s mobile app providing a
    more customized in-store shopping experience.
  • Enhanced Mobile Payments Options: Customers can pay
    quickly and easily when they add their Kohl’s Charge to Apple Pay, and
    simultaneously earn Yes2You
    points with one touch when their loyalty pass is added to
    the Apple Wallet. In addition, customers are able complete purchases
    across all digital channels with Visa
    making it fast and easy to buy back-to-school essentials
    on Kohls.com
    and mobile devices.
  • Yes to Savings: Customers who sign up for Yes2You
    will find extra savings every time they shop by earning
    points on every purchase on Kohls.com, with
    no limit on points earned and no cost to join. Customers can stack
    their Kohl’s
    discounts, Kohl’s Cash® and Yes2You
    with our incredible sale prices and special offers to
    maximize their savings. For Yes2You
    program full terms, please visit kohls.com/Y2YTerms.
  • Save Even More with Kohl’s Charge: Kohl’s
    customers get at least 12 exclusive discounts of 15-30% a
    year—and that’s on top of Kohl’s already incredible sale prices.
    Customers who spend $600 a year on Kohl’s Charge will be upgraded to
    Most Valued Customer status and receive at least 18 exclusive
    discounts every year! It really is the smartest way to shop. Apply for
    a Kohl’s Charge today, online or in-store. Offers subject to credit
    approval. Some exclusions may apply.

Cautionary Statement Regarding Forward Looking Information

This press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995. Kohl’s
intends forward-looking terminology such as “believes,” “expects,”
“may,” “will,” “should,” “anticipates,” “plans,” or similar expressions
to identify forward-looking statements. Such statements are subject to
certain risks and uncertainties, which could cause Kohl’s actual results
to differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not limited
to those described in Item 1A in Kohl’s Annual Report on Form 10-K,
which is expressly incorporated herein by reference, and other factors
as may periodically be described in Kohl’s filings with the SEC.

About Kohl’s

Kohl’s (NYSE: KSS) is a leading specialty department store with more
than 1,100 stores in 49 states. With a commitment to inspiring and
empowering families to lead fulfilled lives, the company offers amazing
national and exclusive brands, incredible savings and inspiring shopping
experiences in-store, online at Kohls.com and
via mobile devices. Committed to its communities, Kohl’s has
raised nearly $300 million for children’s initiatives nationwide through
its Kohl’s Cares® cause merchandise program, which operates under Kohl’s
Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc.
For additional information about Kohl’s philanthropic and environmental
initiatives, visit http://www.Kohls.com/Cares.
For a list of store locations and information, or for the added
convenience of shopping online, visit www.Kohls.com.

Connect with Kohl’s:

Facebook (http://www.facebook.com/Kohls)
Google+ (http://plus.google.com/+Kohls)

For more information on Kohl’s community giving, visit Kohls.com/cares.


AdoptAClassroom.org (AAC) gives teachers a hand by providing much needed
classroom supplies and materials to help their students learn and
succeed. As an award-winning 501(c)(3), AAC makes it easy for individual
donors and corporate sponsors to provide funding and support to K-12
classrooms in public, private and charter schools throughout the U.S. On
average, teachers spend $600 of their own money each year to equip their
classrooms – 20% of teachers spend more than $1000 annually. Since 1998
AdoptAClassroom.org has raised more than $28 million and benefited more
than 2 million students throughout the U.S. AAC holds a 4-star rating
from Charity Navigator. For more information, or to adopt a classroom,
please visit www.adoptaclassroom.org

*Earn Kohl’s Cash® 07/28 – 07/31, 2016; Redeemable in store and
online 08/01-08/14, 2016. Kohl’s Cash® is not legal tender. No cash
back. Kohl’s Cash® Earn: Customer will receive a $10 Kohl’s Cash®
coupon for every $50 spent in a single transaction during the stated
earn window. Kohl’s Cash® coupon is earned on the amount of customer
purchases after all applicable discounts are applied and before tax is
imposed. Qualifying customer purchases exclude the purchase of Gift
Cards. Kohl’s Cash® Redeem: Coupon can be redeemed during the
stated redeem window with any other offer. Kohl’s Cash® coupons and
other dollar-off discounts will be applied prior to percent-off total
purchase discounts/coupons.
Kohl’s Cash® coupon may not be redeemed
(1) on purchases of Kohl’s Cares® cause merchandise or other charitable
items; (2) to purchase Gift Cards; (3) as price adjustments on prior
purchases; (4) to reduce a Kohl’s Charge or any third-party charge
account balance; or (5) to pay for any services or fees, including taxes
and shipping. If merchandise purchased earning a Kohl’s Cash® coupon
is subsequently returned or price adjusted, the value of the Kohl’s
Cash® coupon previously earned and/or the amount of the merchandise
refund will be reduced to reflect any unearned value. Return value of
merchandise purchased with a Kohl’s Cash® coupon may be subject to
Coupon is nontransferable. For each valid Kohl’s Cash®
coupon, in any $10 increment value, redeemed from August 1 through
August 14, 2016, Kohl’s will donate $1 to Adopt-A-Classroom, Inc. d/b/a
AdoptAClassroom.org. One coupon yields one donation. For multiple
transactions using the same Kohl’s Cash coupon (i.e., partial
redemption), Kohl’s will make a single $1 donation. Kohl’s will donate a
minimum of $250,000 up to a maximum total sum of 1 million dollars. See
associate for details.


Jen Johnson, Jen.Johnson@Kohls.com,
Ale DesJean, Ale.DesJean@Kohls.com,