Game developer launches Rabbids® Smart Brush
on Kolibree’s toothbrush platform
NEW YORK & PARIS–(BUSINESS WIRE)–#connected–Preventing cavities and building healthy smiles just got a boost from a
bunch of irreverent and wacky characters from Ubisoft’s Rabbids®
and popular television series, Rabbids Invasion.
The interactive obstacle race game, now available through a new
Kolibree-Ubisoft partnership, marks the first time a toothbrush company
and major game developer collaborate for a unique solution to the
all-too-common parental struggle to improve tooth brushing habits of
their young children.
Rabbids Smart Brush features the offbeat and silly Rabbids known
for their fun-loving approach to life. This innovative, child-friendly
app for children is a teaching tool, guiding young tooth brushers
through a crazy running game that supports overall fitness as well as
improved dental hygiene.
Kolibree’s 3D motion sensors in the electric toothbrush handle allow the
toothbrush to double as a game controller, connecting to the mobile app
via Bluetooth; the screen displays the game and a visual guide that
shows where to brush.
“Bwah, bwah, BWAAAAAAAH!,” said one curious Rabbid, babbling an
indecipherable language the Rabbids developed before they landed on
Earth. TRANSLATION: “If you brush your teeth in all the correct areas
for the correct amount of time you’ll be able in the game to run faster,
jump obstacles and cross the finish line to win points and badges. You
can compete against your family members, and it’s really FUN!”
“Teaching young children about healthy behaviors through technology,
innovation and play is Kolibree’s mission and a great match for
Ubisoft’s Rabbids franchise,” said Thomas Serval, founder and chairman
“Rabbids Smart Brush perfectly aligns the entertainment of
Rabbids video games with Kolibree’s philosophy of motivating children to
learn healthy habits through play. Together, we deliver an innovative
educational gaming experience that’s a serious tool for parents and a
welcome addition for the Rabbids franchise,” said Tony Key, senior vice
president of sales and marketing, Ubisoft.
According to a February 2016 Kolibree survey of 230 parents using the
- 79% say their family’s dental health has improved.
81% agree the interactive app and toothbrush are easy for children to
- 80% use the app to identify which teeth they need to brush better.
- 87% say Kolibree is effective at removing plaque.
The Kolibree smart sonic toothbrush weighs only 2.5 ounces and uses
vibration to gently remove plaque and bacteria that cause tooth and gum
disease. Making sure children brush their teeth properly twice a day as
dentists recommend becomes an easier routine to manage when brushing is
Rabbids Smart Brush is now available on the App Store for iPhone
and iPad FREE through July 15, 2016. The one-time price will then be
$1.99. The Rabbids Smart Brush educational mobile game
complements the free flagship Kolibree app, on the App Store and
Google Play, which includes the Go Pirate game for kids and Coach
monitoring feature for adults. Kolibree’s smart sonic toothbrush is
available at kolibree.com and includes two brush heads and an induction
charger. Each toothbrush accommodates up to five users with
interchangeable brush heads. Additional 3-packs of color-coded brush
heads are available at kolibree.com.
Kolibree, the smart oral care company, is dedicated to innovation of
connected health solutions. The world’s first connected sonic toothbrush
with 3D motion sensors, Kolibree uses proprietary technology for an
interactive tooth brushing experience for children and adults, and
provides real-time feedback to improve oral care. Kolibree has offices
in New York, Paris and Hong Kong. Visit kolibree.com,
Ubisoft is a leading creator, publisher and distributor of interactive
entertainment and services, with a rich portfolio of world-renowned
brands, including Assassin’s Creed, Just Dance, Watch_Dogs, Tom Clancy’s
video game series, Rayman and Far Cry. The teams throughout Ubisoft’s
worldwide network of studios and business offices are committed to
delivering original and memorable gaming experiences across all popular
platforms, including consoles, mobile phones, tablets and PCs. For the
2015-16 fiscal year Ubisoft generated sales of €1,394 million. To learn
more, please visit www.ubisoftgroup.com.
© 2006 – 2016 Ubisoft Entertainment. All Rights Reserved. Rabbids,
Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in
the US and/or other countries.
Marcia Simon, 860-395-7244