Kona DeepTM Launches New Category of Deep Ocean Water in the U.S. Mainland

Electrolyte-Rich Bottled Water Delivers Great Taste, Purity &
Performance

KAILUA-KONA, Hawaii–(BUSINESS WIRE)–Kona
DeepTM
, the Hawaii-based bottled water company, will
launch its namesake brand in the continental United States beginning in
March. Already widely distributed in its hometown state of Hawaii, the
introduction signals the creation of a new category: deep ocean drinking
water. The naturally electrolyte-rich bottled water, which delivers an
extraordinary taste and hydration experience, will initially be
distributed throughout the natural, grocery and specialty retail
channels in the Western United States. Later this year, Kona Deep will
expand its distribution throughout the rest of the country.


Until now, consumers had to choose between spring water and highly
processed, functional purified waters with artificially added
electrolytes. With Kona Deep, bottled water drinkers no longer have to
choose between purity and performance. The new brand offers both – the
purity of a trusted, natural source with nothing artificial, nothing
added and the hydration benefits of electrolytes. A new study that’s
currently underway at the University of Arizona, which seeks to
evaluate the impact of post-exercise hydration with deep ocean mineral
water on exercise performance, rehydration and recovery, may further
strengthen this connection.

Kona Deep comes from melted glacial water, which sunk to the ocean floor
more than 1,000 years ago, creating a deep ocean current that still
flows today. This infinitely renewable source absorbs naturally
occurring electrolytes and minerals along its journey across the ocean
floor and along volcanic fissures, which are crucial for hydration and
body balance.

While deep ocean water is difficult to access, the coast of Kona,
Hawaii, provides an ideal location to source and bottle the water
because the ocean floor falls sharply to more than 3,000 feet below the
surface. At this depth, near-freezing cold and prolonged darkness create
a pure water that is protected from light and surface ocean water. Once
brought to the surface, the water is desalinated and bottled at the
source with a total dissolved solids (TDS) content of 250, the perfect
balance of performance and taste. During the process, nothing is added.

Kona Deep Chief Executive Officer Patrick Turpin, co-founder of PopchipsTM
– the innovative and wildly popular better for you snack – looks forward
to sharing the unique benefits of deep ocean water.

“Kona Deep is a great option for those who want their water to work
harder, naturally,” said Turpin. “We’re giving people who want more from
their bottled water a reason to rethink their choice.”

While Hawaii was a natural first place to launch, Turpin is setting his
sights on growing this brand across the continental U.S., where premium
bottle water sales have skyrocketed more than 300% over the past five
years.1

“Deep ocean water is a billion dollar category in Asia, but this is
still very much a new category of bottled water in the U.S.,” Turpin
added.

The new brand has also teamed up with world-class professional surfer
and Hawaii-native Malia Manuel, as well as Arizona-based hurdler and
Olympic hopeful Georganne Moline, as brand ambassadors. Both women
represent a generation of consumers who want more from their bottled
water and value natural products.

Kona Deep is now available in Hawaii in grocery stores, convenience
stores, natural stores, and military exchanges in 500mL
and 1L bottles. Consumers can purchase Kona Deep in store or online at www.amazon.com.

For more information, and a full list of retail locations, please visit www.konadeep.com
and follow the brand on Twitter and @KonaDeep

About Kona DeepTM

Kona Deep is a deeply refreshing and restoring water with a unique
balance of naturally occurring deep ocean electrolytes essential to life
and health. Kona Deep comes from the ocean waters of Hawaii, over 3,000
feet below the surface where cold, pressure and darkness combine to
create an exceptionally high quality water. We utilize a unique method
to bring the water to the surface to offer you an extraordinary taste
and hydration experience. In the process, we add nothing.

1 Beverage Digest 2015 Fact Book

Contacts

Ro-Bro Marketing & PR
Aaron Brost, 312.576.5315
aaron@ro-bro.com
or
Ro-Bro
Marketing & PR
Allie Kuopus, 262.957.6020
allie@ro-bro.com