Kraft Heinz Launches ‘Feed Your Family, Feed the World’ Program to Help Fight Global Hunger

Guía de Regalos

Company Leverages Power of Brands, Retailer Partnerships and Social
Media to Donate up to 20,000 Meals a Day to Rise Against Hunger

PITTSBURGH & CHICAGO–(BUSINESS WIRE)–#feedtheworld2017–In support of its Vision “To Be the Best Food Company, Growing a Better
World,” The Kraft Heinz Company (NASDAQ: KHC) today announced a new
program inviting shoppers to join the fight to end global hunger by
supporting their favorite brands. Through participation at retail stores
and on social media, select brands will donate up to 20,000 meals each
day to Rise Against Hunger, an international hunger relief organization
that delivers food and aid to the world’s most vulnerable populations.

The program, known as “Feed Your Family, Feed The World,” leverages
signature brands from the Kraft Heinz product portfolio including Kraft,
Heinz, Capri Sun, Oscar Mayer, Maxwell House, Country Time
and Philadelphia,
to drive meal donations.

“At Kraft Heinz, we pride ourselves on providing consumers with
delicious, nutritious foods, yet we know so many people around the world
still go to bed hungry every night,” said Nina Barton, Senior Vice
President of Marketing, Innovation and R&D at Kraft Heinz. “’Feed Your
Family, Feed The World’ is an opportunity for everyone to make an impact
in the fight to end global hunger by simply feeding their own families
and shopping their favorite brands.”

How it Works

Kraft Heinz will automatically donate 15,000 meals each day of the
program, with an additional donation of up to 5,000 meals dependent on
social media participation.

Fans nationwide can give a meal through “Feed Your Family, Feed The
World” during the program timeframe (April 25-May 15, 2017) by engaging
on social media in the following ways:

  • Retweet a featured recipe shared daily on @kraftrecipes Twitter using
    #feedtheworld2017
  • Incorporate Kraft Heinz brands into everyday photos using the “Food
    Your Photo” generator, found at www.KraftRecipes.com/feedtheworld
  • Snap and share a photo with one of the Kraft Heinz mascots in New York
    April 26-27 on Twitter, Facebook or Instagram using #feedtheworld2017
    #donate
  • Participate in on-the-ground “Feed Your Family, Feed The World”
    regional events and activities with retail partners and the iconic
    NUTmobile and Wienermobile

Kraft Heinz beloved brand mascots – Kool-Aid Man, Mr. Peanut and the
Ketchups – will take over Times Square in New York City on April 27 to
kick off the program, canvassing for a great cause and encouraging fans
to donate a meal by snapping and sharing photos, which will then be
projected seven stories high on the NASDAQ building.

“Hunger affects nearly 800 million people around the world, and it
doesn’t have to exist,” said Rod Brooks, President and CEO of Rise
Against Hunger. “By working together, we can end hunger in our lifetime.
Thanks to Kraft Heinz, we can all be involved in providing life-changing
nutrition by taking a few simple actions.”

In addition to engaging fans on social media, Kraft Heinz will work with
retail partners to drive awareness for the program at all points of sale
through in-store displays, special offers and local events.

For more information, mealtime inspiration, to donate a meal using the
Kraft Heinz “Food Your Photo” generator and track donations on an
interactive heat map in real-time, visit the “Feed Your Family, Feed The
World” content hub: www.kraftrecipes.com/feedtheworld
and follow Kraft Recipes on Twitter with @kraftrecipes.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, ClassicoJell-OKool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon
, Quero,
Weight Watchers
Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit www.kraftheinzcompany.com.

ABOUT RISE AGAINST HUNGER

Rise Against Hunger (formerly Stop Hunger Now), an international hunger
relief organization based in Raleigh, N.C., works to implement immediate
and long-term solutions to hunger worldwide. With program locations in
20 U.S. cities and five international offices, Rise Against Hunger has
engaged volunteers to package more than 318 million nutrient rich meals
for distribution to 74 countries around the globe. To find out more
about Rise Against Hunger’s efforts to end hunger worldwide, please
visit www.riseagainsthunger.org.

Contacts

The Kraft Heinz Company
Caroline Krajewski, 847-646-2567
Caroline.Krajewski@kraftheinzcompany.com