Krispy Kreme® Doughnut Shops to Open in Costa Rica

10 shops to open over the next five years

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Krispy Kreme Doughnuts, Inc., today announced a development agreement
with Inversiones DBA-KKD de Costa Rica, SRL (“Inversiones”) to open 10 Krispy
Kreme shops in Costa Rica in the next five years.

“Costa Rica’s rapid market growth and consumer demand for sweet treats
makes this the perfect time for Krispy Kreme to expand in the
country,” said Dan Beem, Krispy Kreme Doughnuts’ Senior Vice President
and President – International. “Our partners have a successful history
and we are thrilled to partner with them to bring the iconic Krispy
Kreme experience to the country.”

The principal owner of Inversiones is Desarollo de Negocios
Internationales, SRL, of which Miguel Hernandez is the managing
director. Inversiones is also partially owned by 2.5 Investments, LLC.

Hernandez said Costa Ricans will find Krispy Kreme shops to be
their new favorite spot for something sweet and a premium cup of coffee.

“We are happy to bring the joy of Krispy Kreme to Costa Rica,”
said Hernandez “Once people try our doughnuts, they will not believe how
long they have lived without having a freshly made Original Glazed®
doughnut.”

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality
sweet treats, including its signature Original Glazed® doughnut.
Headquartered in Winston-Salem, N.C., the Company has offered the
highest-quality doughnuts and great-tasting coffee since it was founded
in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program,
which for decades has helped non-profit organizations raise millions of
dollars in needed funds. The Company has more than 1,000 retail shops in
27 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com,
or on one its many social media channels, including www.Facebook.com/KrispyKreme,
and www.Twitter.com/KrispyKreme.

Forward-Looking Statements

Information contained in this press release, other than historical
information, should be considered forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are based on management’s beliefs,
assumptions and expectations of our future economic performance,
considering the information currently available to management. These
statements are not statements of historical fact.

Forward-looking statements involve risks and uncertainties that may
cause our actual results, performance or financial condition to differ
materially from the expectations of future results, performance or
financial condition we express or imply in any forward-looking
statements. The words “believe,” “may,” “forecast,” “could,” “will,”
“should,” “would,” “anticipate,” “estimate,” “expect,” “intend,”
“objective,” “seek,” “strive” or similar words, or the negative of these
words, identify forward-looking statements. Factors that could
contribute to these differences include, but are not limited to: the
quality of Company and franchise store operations; our ability, and our
dependence on the ability of our franchisees, to execute on our and
their business plans; our relationships with our franchisees; our
ability to implement our international growth strategy; our ability to
implement our domestic small shop operating model; political, economic,
currency and other risks associated with our international operations;
the price and availability of raw materials needed to produce doughnut
mixes and other ingredients, and the price of motor fuel; our
relationships with wholesale customers; our ability to protect our
trademarks and trade secrets; changes in customer preferences and
perceptions; risks associated with competition; risks related to the
food service industry, including food safety and protection of personal
information; compliance with government regulations relating to food
products and franchising; increased costs or other effects of new
government regulations relating to healthcare benefits; and risks
associated with implementation of new technology platforms.

These and other risks and uncertainties, which are described in more
detail in the Company’s most recent Annual Report on Form 10-K and other
reports and statements filed with the United States Securities and
Exchange Commission, are difficult to predict, involve uncertainties
that may materially affect actual results and may be beyond the
Company’s control, and could cause actual results, performance or
achievements to be materially different from those expressed or implied
by any of these forward-looking statements. New factors emerge from time
to time, and it is not possible for management to predict all such
factors or to assess the impact of each such factor on the Company. Any
forward-looking statement speaks only as of the date on which such
statement is made, and the Company does not undertake any obligation to
update any forward-looking statement to reflect events or circumstances
after the date on which such statement is made.

Contacts

Krispy Kreme Doughnuts, Inc.
Sarah Roof, Corporate Communications
Coordinator
336-726-8878; sroof@krispykreme.com