Krispy Kreme Doughnuts, The Salvation Army Partner in Holiday Donation Efforts

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Donations accepted at participating Krispy Kreme shops

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Krispy Kreme Doughnuts today announced the Company will once again
partner with The Salvation Army throughout the holiday season.
Participating shops in the U.S. and Canada will support The Salvation
Army’s efforts by encouraging guests to donate to an in-shop Red Kettle
now through Dec. 24.


Krispy Kreme Doughnuts is a proud supporter of The Salvation Army’s
efforts, which impact families across the country.

“The holiday season is a time for giving back, and sharing both warmth
and joy throughout the community,” said Jackie Woodward, Chief Marketing
Officer of Krispy Kreme Doughnuts. “We have partnered with The Salvation
for several years, and we are thrilled to again join them in their
efforts to do good for our neighbors, especially during such a special
season.”

Donations made at participating shops will stay within the local area,
ensuring that Krispy Kreme’s guests are donating to their area
Salvation Army chapter.

“The Red Kettle Campaign is our most crucial fundraising period because
the donations we receive help set us up for success all year long,” said
Lt. Col. Ron Busroe, National Community Relations and Development
Secretary for The Salvation Army. “Having the support of partners like Krispy
Kreme
allows us to continue to serve more than 25 million people
each year and strive to make sure their basic needs are met.”

Show how you are giving back to your community using #KrispyKreme and
#DoingTheMostGood.

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality
sweet treats, including its signature Original Glazed doughnut.
Headquartered in Winston-Salem, N.C., the Company has offered the
highest-quality doughnuts and great-tasting coffee since it was founded
in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program,
which for decades has helped non-profit organizations raise millions of
dollars in needed funds. Krispy Kreme doughnuts can be found in
approximately 12,000 grocery, convenience and mass merchant stores in
the U.S. The Company has more than 1,100 retail shops in 29 countries.
Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com,
or on one its many social media channels, including www.Facebook.com/KrispyKreme,
and www.Twitter.com/KrispyKreme.

About The Salvation Army

The Salvation Army, established in London in 1865, has been supporting
those in need in His name without discrimination for more than 135 years
in the United States. More than 25 million Americans receive assistance
from The Salvation Army each year through a range of social services:
food for the hungry, relief for disaster victims, assistance for the
disabled, outreach to the elderly and ill, clothing and shelter to the
homeless, and opportunities for underprivileged children. 82 cents of
every dollar donated to The Salvation Army are used to support those
services in 5,000 communities nationwide. The Salvation Army tracks the
level of need across the country with the Human Needs Index
(HumanNeedsIndex.org). For more information, go to salvationarmyusa.org
or follow on Twitter @SalvationArmyUS.

Contacts

Krispy Kreme Doughnuts
Sarah Roof, 336-726-8878
Corporate
Communications Coordinator
sroof@krispykreme.com
or
Richards
Partners for The Salvation Army
Erin Kanter, 214-891-5848
Brand
Public Relations
erin.kanter@richards.com