Kroger Names IRI as Preferred Market Measurement Partner to Help Shape Future of Grocery Retail Landscape

CINCINNATI & CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services
for consumer, retail, media and over-the-counter health care companies,
announced today that it has reached a long-term agreement with The
Kroger Co. (NYSE: KR)
to further enhance Kroger’s Customer 1st strategy and
strengthen the industry-leading solutions and services offered by IRI
and Kroger.

IRI will be Kroger’s preferred partner for market measurement services,
which provide Kroger and its supplier partners a common view of their
business performance compared to the rest of the market. The
industry-leading IRI Liquid Data™ technology platform and extensive
product movement and causal data – which includes weather, gas and
macroeconomic factors – will help both Kroger and its suppliers
collaborate more easily and make better decisions to benefit customers.

“IRI and Kroger are at the forefront of the shifting landscape by
providing better market measurement data and industry-leading technology
to create highly personalized consumer marketing to drive growth,” said
Andrew Appel, president and chief executive officer, IRI.

“In everything we do and every decision we make, we put our customers
first. Our relationship with IRI is another step in this direction,”
said Mike Donnelly, Kroger’s executive vice president of merchandising.
“We believe IRI has the best tools and technology to allow both Kroger
and our suppliers to access better market insights, helping us create
even better experiences for every customer.”

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients driven by truly personalized marketing activation requires deep,
highly integrated partnering with a variety of best-of-breed companies.
As such, IRI works closely with a broad range of industry leaders to
create innovative joint solutions, services and access to capabilities
to help its clients more effectively compete in their various markets
and exceed their growth objectives. IRI is committed to its partnership
philosophy and continues to actively enhance its ecosystem of partners
through alliances, joint ventures, acquisitions and affiliations. The
IRI Partner Ecosystem includes such companies as Adobe, The
Boston Consulting Group
, comScoreExperian, GfK,
Gigwalk, IpsosKantarMasterCard AdvisorsMaxPointMillward
Brown DigitalMu SigmaOracle, SPINSUnivision and
others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
With the largest repository of purchase, media, social, causal and
loyalty data, all integrated on an on-demand, cloud-based technology
platform, IRI is empowering the personalization revolution, helping to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events – a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation – is
leading to a seismic shift in drivers of success in all industries. IRI
enables manufacturers and retailers to take advantage of today’s
advanced technology to create new levels of personalization that lead to
accelerated, sustained growth. More information is available at http://www.iriworldwide.com/.

About The Kroger Co.

Every day, the Kroger Family of Companies makes a difference in the
lives of 8.5 million customers and 431,000 associates who shop or serve
in 2,778 retail food stores under a variety of local
banner names
in 35 states and the District of Columbia. Kroger and
its subsidiaries operate an expanding ClickList offering – a
personalized, order online, pick up at the store service – in addition
to 2,230 pharmacies, 785 convenience stores, 323 fine jewelry stores,
1,400 supermarket fuel centers and 38 food production plants in the
United States. Kroger is recognized as one of America’s most generous
companies for its support of more than 100 Feeding America food bank
partners, breast cancer research and awareness, military service members
and their families, and more than 145,000 community organizations,
including schools. A leader in supplier diversity, Kroger is a proud
member of the Billion Dollar Roundtable.

Contacts

IRI Contacts:
John McIndoe, john.mcindoe@iriworldwide.com,
312-474-3862
Shelley Hughes, shelley.hughes@iriworldwide.com,
312-474-3675
or
Kroger Contacts:
Investors: Kate
Ward, Kroger, 513-762-4969