LA Kings and Blue Shield of California Partner with Grades of Green to Launch G.O.A.L.S. Program

LOS ANGELES–(BUSINESS WIRE)–The Los Angeles Kings and Blue Shield of California partnered with
Grades of Green today for a kick-off event to celebrate the official
launch of G.O.A.L.S., a digital platform that helps to equip children in
Los Angeles with resources to be more eco-friendly, inclusive, healthy,
socially responsible and knowledgeable.

The event comes in recognition of the efforts of St. Anthony Parish
School related to Grades of Green’s Trash Free Lunch Challenge,
which empowers students to reduce their waste by applying eco-lessons
available through the G.O.A.L.S. program.

“The Kings and the Kings Care Foundation are thrilled to partner with
BSC on this important platform and engage community partners throughout
LA. A big thank you to Grades of Green for helping us lead the charge to
empower and inspire students to care for the environment,” said Kings
President and Hockey Hall of Famer Luc Robitaille.

Students at St. Anthony spent the morning reviewing how to properly sort
waste before getting first access to the LA Kings and Blue Shield of
California G.O.A.L.S. platform and playing trash sorting hockey games
with LA Kings forward Kyle Clifford as well as Bailey, the club’s
mascot, and members of the LA Kings Ice Crew.

“Blue Shield of California is committed to empowering kids across the
Los Angeles area to take charge of their health, a goal we share with
the LA Kings,” said Kimball Wilkins, senior director, Blue Shield of
California. “One of the reasons this is so urgent today is because
nearly one in three school-aged children in the country are overweight
or obese. We know when kids and adults feel their best, they can live up
to their full potential. The G.O.A.L.S. program is designed to help kids
do just that.”

For more information on the G.O.A.L.S. program, visit

The Kings Care Foundation is a nonprofit organization dedicated to
providing health, educational and recreational opportunities for youth
throughout Greater Los Angeles. Since its inception in 1996 the Kings
Care Foundation has donated more than $11 million in monetary and
in-kind support to the local community.

G.O.A.L.S. is an umbrella program encompassing all LA Kings- and Blue
Shield of California-sponsored character building and wellness
activities. By championing Green solutions, Open outlooks, Active
bodies, Local leaders, and Sharp minds, G.O.A.L.S. equips children in
Los Angeles with the practical skills and tools they need to lead
healthy lives and make a positive impact in their communities.


Blue Shield of California:
Lauren Bartlett
818-456-6703 (mobile)
Beck Media & Marketing
Kristi Mexia