La Raza Newspaper, Chicagos leading Hispanic print and online publication, and Order Express Inc., a premier provider of financial services nationwide for the Hispanic community, announced today their strategic partnership in which Order Express will provide classified advertising services in 30 of their locations in the Chicagoland area.
With this partnership, Order Express and La Raza will provide an additional service with the objective of promoting commerce among the Hispanic community, thus generating more business opportunities. This new business initiative allows La Raza customers to place their classified advertising in print and online conveniently at any of the 30 Order Express locations in the Chicagoland area.
The latest Scarborough Research report confirms that La Raza has shown tremendous readership growth year over year, totaling over 218,000 weekly readers in the Chicagoland area. We are thrilled by the opportunity to offer our clients a service that will promote business growth. We are proud to partner with La Raza, a company whose sole mission for over 44 years has been to inform and educate our community. Independent research shows that La Raza Newspaper and laraza.com continue to be the leader in the market with the highest weekly readership among Hispanic Publications in Chicago, stated Pamela Miranda, Director of Sales for Order Express.
As part of this partnership, La Raza Newspaper will also be able to offer additional classified advertising opportunities in more than 30 screens located in all of the Order Express locations throughout the Chicagoland area, thus diversifying its current advertising portfolio.
We have been partners with Order Express for numerous years and we are proud to strengthen our partnership with an organization that understands the needs of our community and has been dedicated to providing excellent quality service to our people for 30 years. It is very important for us to align ourselves with a company that our community trusts and that also respects our community the same way we do, said Jimena Catarivas Corbett, General Manager of La Raza Newspaper.
About La Raza Newspaper and impreMedia:
Founded in 1970, La Raza has been in the market for over four decades providing Chicago Latinos with the best source of information on local, national and international news. As the #1 Hispanic newspaper in readership in the Chicagoland area, La Raza prides itself in being the ultimate source for information and cultural connection for Chicago Hispanics in print and online at www.laraza.com.
ImpreMedia is a leader in Hispanic content, insights and marketing with a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. ImpreMedia has a rich history of serving the Latino community. La Opinión in Los Angeles is the nations #1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial – 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and RUMBO in Houston, demonstrate impreMedias strong local presence in the top Latino DMAs that represent 59% of the U.S. Hispanic population.
About Order Express:
Order Express, Inc. was founded in Mexico in 1985 later expanding its operations to the Unites States with the purpose of providing fast and efficient retail financial services, such as currency exchange and international wire transfers, to the U.S. Hispanic community. During its expansion, Order Express diversified its service offerings to include check cashing and money orders among others. Order Express currently operates in 38 States with over 100 company-owned locations and more than 300 authorized partners in high density Hispanic areas.