Lane Bryant and Catherines Raise over $700K for the Breast Cancer Research Foundation (BCRF)
Throughout the month of October, both brands worked to raise
donations, surpassing the initial contribution goal of $500K
COLUMBUS, Ohio–(BUSINESS WIRE)–Plus size apparel brands Lane
Bryant and Catherines
are thrilled to announce that both brands have raised over $700K in
donations to benefit the Breast Cancer Research Foundation (BCRF).
Donations raised by both brands will benefit two life-saving research
initiatives funded through BCRF: a project studying the effect of novel
chemotherapy drugs in Triple Negative breast cancer (TNBC) cells, as
well as a project aimed to improve the sexual health of female breast
cancer survivors.
Throughout the month of October, both brands offered a variety of ways
for clients and associates to donate to BCRF. Lane Bryant and Catherines
offered BCRF-dedicated products, and the brands donated 10% of the
purchase price of each piece to the Foundation. Clients were also able
to contribute to BCRF by purchasing an exclusive coupon book with a $5
donation, and were offered register round-up opportunities in stores.
Not only did Lane Bryant and Catherines raise donations for BCRF, both
brands celebrated survivors, those who continue to fight, and the
researchers working toward a cure for the disease with dedicated
representation across each brand’s respective direct mail, digital and
social media channels.
For more information on Lane Bryant and Catherines, please visit www.lanebryant.com
and www.catherines.com.
About Lane Bryant®: Lane Bryant® is the nation’s leading women’s
special size apparel retailer, providing stylish and high-quality
fashion in sizes 14-28. The Lane Bryant collection includes a wide
selection of career to fashion conscious apparel as well as accessories,
footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions
are available nationwide at its 776 Lane Bryant stores, and online. Lane
Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc.
(Nasdaq:ASNA). Please visit lanebryant.com and cacique.com for
store locations and the latest fashion trend information.
About Catherines: As the fashion leader for extended plus sizes,
Catherines occupies a special niche in the marketplace for an extremely
underserved customer. The brand is the fashion and fit authority for
women sizes 16W–34W and 0X–5X, including petites, inspiring women to
feel stylish, beautiful and confident. Offering fresh, comfortable
fashion that caters to customers’ fit needs and lifestyle, Catherines’
commitment to helping each customer look and feel her best is
unparalleled. With nearly 400 locations nationwide, plus catherines.com,
Catherines seeks to engage, connect, inform and inspire the women they
serve. Catherines is a wholly owned subsidiary of Ascena Retail Group,
Inc. (Nasdaq:ASNA). Please visit catherines.com for store locations and
the latest fashion and trend information. Follow us on Facebook
@CatherinesPlusSizes, and on Instagram, Twitter and Pinterest
@CatherinesPlus.
About the Breast Cancer Research Foundation (BCRF): The Breast
Cancer Research Foundation (BCRF) is dedicated to being the end of
breast cancer by advancing the world’s most promising research. Founded
by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply
involved in every major breakthrough in breast cancer prevention,
diagnosis, treatment and survivorship. This year, BCRF will award $59.5
million to support the work of more than 275 scientists at leading
medical and academic institutions across 15 countries, making BCRF the
largest private funder of breast cancer research worldwide. BCRF is one
of the nation’s most fiscally responsible nonprofits and is the only
breast cancer organization in the U.S. with an “A+” from CharityWatch
and Charity Navigator’s highest rating of four stars. Visit www.bcrfcure.org
to learn more.
Contacts
Press
Lane Bryant
PublicRelations@lanebryant.com
or
Catherines:
Catherines@coynepr.com
or
Paul
Wilmot Communications:
Jarred Keller, JKeller@paulwilmot.com
