Largest CPG Product Content Database Now Syncs Directly with Walmart

Gladson’s content creation, hosting and API integration offers
stress-free content delivery for Walmart suppliers

the leading provider of product information and related services to the
consumer goods industry, today announced the immediate availability of
its integration to Walmart’s API, providing Gladson’s manufacturer
customers with a stress-free option for product content capture, hosting
and delivery to Walmart.

Serving as a one-stop shop to ensure products are represented in
Walmart’s digital ecosystem, Gladson will capture, host and deliver
product content on behalf of manufacturers and according to Walmart’s
requirements for data attributes and formats.

By working with Gladson, brands are offered a suite of product content
services, including product photography and attribute capture; the
hosting of manufacturer-provided product content; ongoing product
content updates; and content syndication and delivery.

Gladson’s direct integration to Walmart brings significant advantages to
the thousands of manufacturers that currently work with Gladson,
offering brand owners unprecedented choice and flexibility in how their
content is uploaded and distributed through the Gladson network.

“What we’re hearing from manufacturers is that distribution of their
product content to Walmart and other retailers is a strategic priority;
and they require a solution provider that has the content expertise to
meet retailers’ complex and evolving technology requirements,” said
Susan Sentell, Gladson CEO and president.

With Gladson’s integration to Walmart’s API, Walmart is better prepared
to offer its shoppers high-quality product content across channels.

“Our goal is to provide the most accurate, up-to-date and comprehensive
product information to our customers — regardless of how they shop — to
improve the shopping experience for our customers,” stated Ram Rampalli,
global head of content acquisition for @WalmartLabs, in this blog

To learn more about Gladson’s role as a preferred content supplier to
Walmart, please contact us at

About Gladson

Gladson delivers the most comprehensive product content solution on the
market today. The company combines the industry’s largest and most
dynamic database of consumer product images and information with
high-impact category management and Store Optimization Services to
maximize sales and operational efficiency. Gladson’s enterprise-ready
digital product content fuels strategies for e-commerce, space planning,
marketing, advertising, supply chain, market research, mobile
applications, master data management and other critical business
processes. Gladson’s product content is captured in accordance with GS1
industry standards.

Gladson helps manufacturers, retailers and service providers plan and
execute more effectively so they can meet shopper expectations across
the path to purchase. For more information, visit


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