Last Minute Shoppers: Here’s What Customers Love through Prime Now for Superfast Delivery during the Holidays

Data shows customers place holiday orders for superfast delivery of
items like games, top electronics, gift wrap and party supplies, to name
a few

Prime Now curated local selection throughout December, based on
recent and last year’s Prime Now holiday shopping data

Since launching Manhattan three holidays ago, Prime Now has expanded
to more than 30 cities across the U.S. and includes more than 20 local
stores and thousands of restaurants in the service

SEATTLE–(BUSINESS WIRE)–Prime Now, Amazon’s superfast one- and two-hour delivery service, today
announced data showing what its customers need in superfast speeds as
the busy holiday shopping season only has a few weeks left. Customers
using Prime Now last holiday created a spike in orders of board games,
top electronics such as Kindle devices and Amazon Echo, and holiday gift
wrap through the service in December.

“Prime Now is the ultimate procrastinator’s tool to be able to get items
you want and need right to your door at superfast speeds and we’ll be
delivering right up until midnight on Dec. 24 for customers,” said
Stephenie Landry, worldwide vice president of Prime Now. “Whether it is
gift wrap, a toy or grocery items, customers can expect that we’ll be
well stocked with local best-sellers and ready to deliver miracles to
last minute shoppers this holiday.”

Since launching in Manhattan three holidays ago, Prime Now has expanded
to more than 30 cities across the U.S. In select cities, the service
offers ultra-fast delivery from local stores, popular restaurants as
well as delivery of beer, wine and spirits. In two years, Prime Now has
grown its one-hour delivery service to include more than 20 local stores
such as the nation’s oldest family-owned drugstore, Bartell Drugs in
Seattle, beloved grocer Sprouts in multiple cities, and pet supply store
All The Best in Seattle. Prime Now also delivers alcohol in six U.S.
cities and meals from thousands of popular restaurants in more than 20
cities.

A Look at the Impatient Holiday Shopper

According to Prime Now shopping data from last holiday, the most
in-demand products changed dramatically in December thanks to impatient
holiday shoppers. Here’s a look at the top trends that emerged:

Early December:

• The Gearhead – In nearly all Prime Now locations, ethernet,
  HDMI, and USB cables were the top-selling items in advance of the
  holidays.
• Family Bonds – Pie Face Game, Connect4, and Star Wars Trilogy
  Episodes IV-VI DVD were best-sellers early in the month.
• The Gift Giver – Holiday gift wrapping, tissue paper, and gift
  tags were all in-demand for Prime members.

Christmas Week:

• Party Animal – Last-minute party supplies, such as plastic
  tablecloths, dessert plates, and party hats were must-haves in a hurry
  during the days leading up to Christmas.
• Technophile – Amazon Echo, Fire Tablets and Fire TV Sticks were
  the most-wanted last-minute items in Prime Now shopping carts.

You can learn more about new service offerings and holiday sales trends
from Prime Now in the accompanying infographic.

Prime Now is offered exclusively to Prime members in Atlanta, Austin,
Baltimore, Chicago, Cincinnati, Columbus, Dallas/Fort Worth, Houston,
Indianapolis, Las Vegas, Los Angeles, Manhattan/Brooklyn, Miami,
Minneapolis, Nashville, Orange County, Orlando, Phoenix, Portland,
Raleigh, Richmond, Sacramento, San Antonio, San Diego, San Francisco Bay
Area, Seattle, Tampa, Virginia Beach, and Washington, D.C. metro.
Through Prime Now, one-hour delivery is $7.99 and two-hour delivery is
free. To learn more about Prime Now, visit www.amazon.com/primenow.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr