Leading French do-it-yourself retailer Castorama deploys Pricer Next Generation electronic shelf-edge solution

STOCKHOLM, Sweden–(BUSINESS WIRE)–Regulatory News:

Castorama, one of the largest home improvement companies in Europe and
part of the Kingfisher Group, will upgrade its French stores installed
with Pricer electronic shelf labels to Pricer’s latest digital
shelf-edge solution including the new SmartFlash technology, a flashing
light indicator on the label. The deployment is to be completed by the
third quarter 2016 and represents an order value in the first quarter of
approximately 40 MSEK or 4.5 MUSD.

“We are very proud to strengthen our partnership with Castorama,” says
Jonas Vestin, CEO Pricer. “This is a strong proof of trust in our
communication platform and the digital solutions it can support.” With
more than 45 000 up to 75 000 digital labels per store, the automated
electronic shelf edge solution will enable staff to support more value
added tasks such as customer service and inventory management. Castorama
is increasingly addressing omnichannel behavior and is moving to more
powerful IT tools to successfully digitalize its stores. Castorama has
chosen Pricer to be part of this transformation and is planning to pilot
several of Pricer’s key digital enablers at their 10 000 square meter
flagship store in the city of Ormesson this summer 2016.

In its capacity as issuer, Pricer AB is releasing the information in
this press release in accordance with the Swedish Securities Exchange
Act and/or the Financial Instruments Trading Act. The information was
distributed to the media for publication at 11:30 hrs CET on March 30,

Pricer, founded in 1991 in Uppsala, Sweden, is the global leader in
providing in-store shelf-edge digital solutions that enhance both store
performance and the shopping experience. Pricer AB (publ) is quoted on
the Small Cap list of Nasdaq Stockholm. For further information, please
visit www.pricer.com.

This information was brought to you by Cision http://news.cision.com


For further information, please contact:
Jonas Vestin, CEO, Pricer
AB, +46 8 505 582 00
Helena Holmgren, CFO, Pricer
AB, +46 70 287 00 68