LeEco and Twitter launch joint business partnership targeting global
markets at CES Asia 2016
SHANGHAI–(BUSINESS WIRE)–Twitter and leading global technology company LeEco announced today a
joint business partnership to grow LeEco’s global influence through the
world’s leading live communications platform. The advertising
partnership will provide access to campaign-based analytics and custom
research, strategic advertiser tools and resources, and first-to-market
advertiser innovation in 2016. For example, LeEco will be one of the
first brands from China to get access to First View, a new video-based
advertising product from Twitter, to reach a global audience.
Twitter’s new First View helps marketers achieve significant audience
reach with exclusive ownership of Twitter’s most valuable advertising
real estate for a 24-hour period. When users first visit the Twitter app
or login to twitter.com, the top ad slot in the timelines will be a
Promoted Video from that brand. Now, marketers can tell a powerful
visual story across the Twitter audience.
“Twitter has been helping Chinese companies go global for well over a
year and we’ve seen export advertiser adoption grow exponentially. We
are pleased to partner with LeEco in their digital transformation
journey as a globally recognized brand,” said Aliza Knox, Vice
President, Online Sales, Asia Pacific and Latin America, at Twitter. “As
one of the few digital marketing platforms with a global audience reach
of over one billion people, Twitter is a strong partner for Chinese
companies like LeEco that are targeting overseas markets and we can be
their live connection to global culture.”
“From streaming entertainment to smartphones to smart televisions to
cars and more, LeEco’s global vision of an internet ecosystem-powered
future connects everything that matters to our consumers and partners.
Having seen success using Twitter to power our brand in India, we look
forward to expanding our global presence through this partnership with
Twitter,” said Brian Hui, Head of North America Operations at LeEco.
LeEco’s global Twitter handle is @LeEcoGlobal
and targets specific markets like India through @LeEcoIndia.
At CES Asia today, LeEco will be sharing more about their experience
using the platform to target consumers in India, one of Twitter’s
fastest growing markets in the region.
About Twitter, Inc.
(NYSE: TWTR) is a global platform for public self-expression and
conversation in real time. By developing a fundamentally new way for
people to consume, create, distribute, and discover content, Twitter
enables any voice to echo around the world instantly and unfiltered. The
service can be accessed at Twitter.com,
on a variety of mobile devices, and via SMS. Available in more than 40
languages, Twitter reported 310 million monthly active users (excluding
SMS fast followers) as of the quarter ended March 31, 2016. For more
information, visit about.twitter.com
or follow @TwitterAdsCN.
LeEco is a leading
global technology company that provides breakthrough experiences through
its open, integrated ecosystem of streaming content, platforms, and
smart devices that fit perfectly into a broad spectrum of lifestyles.
LeEco opens new opportunities for consumers, by offering a jaw-dropping
array of next-generation tech and content spanning smartphones, TVs,
sports, film, live entertainment and connected mobility.
LeEco recently announced the opening of its North America headquarters
in Silicon Valley. In 2016, LeEco was named one of Fast Company’s 2016
“Most Innovative Companies,” and Alphr’s “Best of Mobile World Congress
– Most Innovative Company.” To learn more, visit LeEco’s official
website and follow them on Facebook and Twitter.