Leota Launches Retail Partnership with Bloomingdale’s

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The New York women’s fashion brand will be available for purchase on
bloomingdales.com in April

NEW YORK–(BUSINESS WIRE)–Leota, the New York women’s fashion brand focused on vibrant,
size-inclusive clothing, today announces the availability of its fashion
forward apparel brand through high-end retailer Bloomingdale’s. Along
with current partnerships at other department stores, its New York
showroom and successful e-commerce site, Leota will continue to launch
new styles and bold prints throughout 2017. The company will now retail
through the Bloomingdale’s website starting in April.

Founded in 2011, Leota is a fashion startup focusing on flattering,
colorful and effortless dresses for women of all sizes. Leota was
created by entrepreneur Sarah Carson and later joined by her sister
Julie, grown from a belief that women who do it all need fashion that
supports their busy lifestyle whether at work or at home. The company
focuses on pieces that are beautiful, easy to wear, and on-trend. Made
in New York, Leota dresses are machine washable, wrinkle-free, travel
friendly and comfortable.

“We are so pleased to be working with Bloomingdale’s,” says founder and
CEO Sarah Carson. “We believe in fashion for strong, smart women and
feel that our vision aligns well with Bloomingdale’s commitment to
diversity and inclusion. We are excited to get started and show this new
audience that they don’t need to choose between fashion and wearable
comfort.”

Starting in April, Leota dresses will be available on bloomingdales.com.
The brand’s signature piece, the perfect wrap dress, will be available
along with other styles ranging in size from XS-XL. The brand also
currently works with other department store retailers along with running
its own e-commerce platform, which expands the size range to 3L.

Leota will continue to retail on its own website and set up partnerships
with other retailers. The brand plans to expand its offerings in 2017,
with new dress styles, seasonal patterns and colors, and separates
including skirts and tops.

About Leota:

Leota is a New York-based women’s fashion brand, focusing on functional
fashion for working women. Launched in 2011 by entrepreneur Sarah
Carson, Leota is dedicated to creating beautiful and comfortable
clothing for ambitious women. The brand’s signature aesthetic is
flattering and comfortable, machine washable and on-trend. The company
launches new styles, patterns and colors seasonally, offering the
perfect fabric and limited edition prints at the right price.

Leota is currently available for retail at the company’s e-commerce
site, along with department retailers including Nordstrom and
Bloomingdale’s. Along with its signature style, the perfect wrap dress,
Leota’s size-inclusive line of products includes jumpsuits, rompers and
separates.

For more information about Leota, please visit: http://leota.com/

About Bloomingdale’s:

Bloomingdale’s is America’s only nationwide, full-line, upscale
department store and a division of Macy’s, Inc. It was founded in 1872
and currently operates 38 Bloomingdale’s stores and 17 Bloomingdale’s,
The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois,
Maryland, Massachusetts, New Hampshire, New Jersey, New York,
Pennsylvania, Texas, and Virginia. In addition, Bloomingdale’s has an
international presence with a location in Dubai. Be sure to follow
@bloomingdales on social media, become a Loyallist, and for more
information, or to shop any time, visit www.bloomingdales.com.

Contacts

Leota contact:
BAM Communications
Daniella Ruiz, 619.788.1556
Daniella@bamcommunications.biz
or
Bloomingdale’s
contact:
Julia Austin
Julia.austin@bloomingdales.com