Limelight Networks’ “State of the User Experience” Research Report Reveals High Website Performance Expectations on All Connected Devices in Southeast Asia

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Offering Positive Online Experiences Tailored By Country Is Critical

TEMPE, Ariz.–(BUSINESS WIRE)–Smartphones are the go-to device for accessing the Internet throughout
Southeast Asia, and consumers expect fast performance of websites across
all devices, according to the “State of the User Experience” research
report released by Limelight Networks (Nasdaq: LLNW),
a global leader in digital content delivery.

“Our new research shows that nearly half of adult consumers in Southeast
Asia are online 16 hours or more each week, outside of work, and they
have high expectations for website performance, especially when it comes
to e-commerce,” said Jaheer Abbas, Regional Sales Director at Limelight.
“Nearly everyone surveyed said that they’re likely to recommend a brand
to a friend if they have a positive web experience, and on the flip
side, that they’ll leave and go to a competitor if it isn’t a good
experience.”

While there is a great deal of behavioral consistency throughout the
region, some interesting regional differences were identified.
Personalized web experiences were ranked as very important in all
countries, but were slightly less so in Singapore. Also, while the
majority of respondents regionally will abandon a website if the
experience is slow, there is slightly more patience in the Philippines.

Despite these differences, the report clearly illustrates the need for
organizations to prioritize the optimization of mobile experiences,
understand the expectations of consumers within each country rather than
implementing a “one-size-fits-all” approach, and accelerate website
performance to keep visitors engaged.

Time spent online varies by country and generation. People in the
Philippines spend the most time online closely followed by those in
Malaysia. People in Singapore are online the least. In Thailand,
millennials are online the least, with 34 percent online 16 hours or
more per week compared to 42 percent for all other age groups. The gap
is even greater in the Philippines, where 39 percent of millennials
versus 56 percent of all other age groups are online this amount of time.

Additional insights from the report include:

  • Performance impacts e-commerce sales. Nearly half (43 percent)
    of consumers surveyed will leave a website and go to a competitor if a
    webpage takes too long to load.
  • Websites should load quickly on all connected devices. 84
    percent of respondents report they expect equally fast load times on
    any device.
  • People come for the content. Social media is the top online
    activity closely followed by online video, and fresh and updated
    content ranks as the top expectation for web experiences.
  • Consumers want personalized website experiences. Most consumers
    (67 percent) surveyed want a website to remember them and make
    recommendations based on previous visits.

The “State of the User Experience – South East Asia” report is based on
a survey of 1,600 consumers chosen at random in the Malaysia, Thailand,
Singapore, and the Philippines, aged 18 and over. Download the complete
report here.

About Limelight
Limelight Networks Inc., (NASDAQ: LLNW), a
global leader in digital content delivery, empowers customers to better
engage online audiences by enabling them to securely manage and
globally deliver digital content, on any device. The company’s award
winning Limelight Orchestrate™ platform includes an integrated suite of
content delivery technology and services that helps organizations secure
digital content, deliver exceptional multi-screen experiences, improve
brand awareness, drive revenue, and enhance customer relationships — all
while reducing costs. For more information, please visit www.limelight.com,
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Contacts

LEWIS
Gayathri Kumarasamy, +65 6571 9145
gayathri.kumarasamy@teamlewis.com
or
Investor
Inquiries:
ir@limelight.com