NEW YORK–(BUSINESS WIRE)–#LittleThings–LittleThings, the leading lifestyle destination for inspiring,
uplifting, and engaging content, today announced a bid to purchase
Gawker Media’s Jezebel.com for $10 million. LittleThings executives
officially submitted a late bid today to acquire all of Jezebel’s assets.
“Adding Jezebel’s 10 million monthly readers to our 50 million will
further strengthen LittleThings’ reach, audience, and editorial and
branded content offerings, making it well worth the investment,” said
Joe Speiser, Cofounder and CEO of LittleThings. “This potential
acquisition will allow LittleThings to tap into an established younger,
millennial demographic to leverage each site’s unique female-focused
content to a broader audience.”
“There is tremendous synergy between LittleThings and Jezebel as both
sites skew heavy female, however there is little reader duplication.
According to comScore, shared audience is only 2.37 million monthly
unique visitors, so the incremental increase in monthly traffic is very
appealing to us,” said Speiser.
“We are excited by the prospects of what the combined entity would bring
to both of our audiences and brand advertisers,” added Gretchen Tibbits,
Chief Operating Officer at LittleThings.
Headquartered in New York City, LittleThings is the leading lifestyle
destination for inspiring, uplifting, and engaging content. LittleThings
is the only digitally native media property that scales positive content
while influencing women across generations. Since its launch in 2014,
LittleThings has experienced explosive growth, becoming the 4th largest
mobile site (Quantcast), 5th largest Facebook publisher (NewsWhip), 7th
ranked Lifestyles site, and 59th largest site in the U.S. (comScore),
with 53 million monthly readers and 15 million social fans. LittleThings
was named the Fastest Growing News & Media Site of 2015 and the Fastest
Growing Women’s Interest Publisher. In addition to publishing the Top
Facebook Post of 2015, LittleThings was rated as one of the Most
Valuable Pages on the Web in Q4 2015.
President, Public Relations