Location Update: Procter & Gamble Brings Mobile Relief to Louisiana Residents Affected by Recent Flooding with P&G Product Kits and Tide Loads of Hope

–(BUSINESS WIRE)–Procter & Gamble (NYSE:PG):


WHO:

  Families, individuals and first responders in need of personal care
items, cleaning products or laundry services in the wake of the
recent historic flooding in Louisiana.
 

WHAT:

The Tide Loads of Hope fleet has been deployed to support the
relief efforts in Louisiana. The early-responder Tide Loads of
Hope mobile laundry vehicle arrived to begin laundry services on
August 19th, providing free full-service laundry to
residents in Louisiana affected by the recent flooding. Beginning
August 25th, the Tide Loads of Hope mobile laundry
vehicle will be joined by the extended capacity semi-truck in
response to the high demand for ongoing relief efforts. Residents
can bring clothes (up to two loads per household) to be washed,
dried and folded free of charge for those in the directly affected
areas. All washable clothing types can be accepted with the
exception of heavy bedding. In addition, P&G will also be
providing personal care kits containing items such as Secret
deodorant, Crest toothpaste and Pantene shampoo as well as
household cleaning products like Bounty, Mr. Clean and Swiffer.
For the most up-to-date information on the fleet’s location,
please visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide
or @Tide.

 

WHY:

Historic storms hit southern Louisiana and Mississippi between
August 10th and 13th, devastating thousands of
families and homes. As many residents have been forced from their
homes, they are currently without basic needs and resources. P&G has
a history of giving back to the communities where we live and work,
and we wanted to provide some everyday essentials to those who need
it most. These services are free and available to people affected by
the disaster and the volunteers that are helping to respond.
 

WHERE:

Starting on Thursday, August 25th, the Tide Loads of Hope
extended capacity semi-truck will be located at:
 
Denham Springs Sam’s Club
201 Bass Pro Blvd.
Denham Springs, LA 70726
 
Additionally, Tide Loads of Hope personnel will be distributing
personal care kits on Thursday, August 25th from a nearby
Home Depot, located at:
 
Home Depot
10300 Coursey Blvd.
Baton Rouge, LA 70816
 

Stay tuned for updates on the fleet’s locations on Tide’s Facebook
and Twitter channels at https://www.facebook.com/Tide
or @Tide.

 

WHEN:

Starting on Thursday, August 25th, 300+ loads of laundry
per day (two loads per household) will be collected from 8:30 a.m.
to 6 p.m. at the Sam’s Club location.
 

ABOUT TIDE LOADS OF HOPE:

In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 60,000 loads of
laundry for more than 45,000 families impacted by disasters around
the world. The early-responder Tide Loads of Hope mobile laundry
unit is outfitted with 12 high-efficiency Whirlpool Duet washers
and dryers (six of each) with the capacity to do up to 100 loads
of laundry a day. The extended capacity semi-truck is outfitted
with 32 energy-efficient Whirlpool washers (16 of each) with the
capacity to do up to 300 loads of laundry a day.

 

BRANDS:

Brands included in relief effort: Always, Bounty, Crest, Charmin,
Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B,
Pampers, Pantene, Secret, Swiffer, Tide, and Venus.
 

PARTNER:

P&G provides these services in partnership with Matthew 25:
Ministries, an international humanitarian aid and disaster relief
organization. More information can be found at www.m25m.org.

 

HELP:

People across the community can help support Tide Loads of Hope by
purchasing a Tide Loads of Hope vintage t-shirt or by donating
directly at www.tideloadsofhope.com.
$4 from the sale of each tee goes toward helping families affected
by disaster.

Contacts

Location, Logistics:
Procter & Gamble
Claude
Zukowski, zukowski.ck@pg.com
or
Media
Inquiries for P&G:

Procter & Gamble
Julie deSylva,
513-780-0006
desylva.j@pg.com
or
Media
Inquiries for Tide:

Ketchum
Katie Michel, 415-984-6279
katie.michel@ketchum.com