“Look Before You Lash” with Ardell’s Virtual Eyelash Suite in YouCam Makeup Beauty App

Beauty enthusiasts can now enjoy a personalized try-before-you-buy
experience with YouCam Makeup and Ardell collaboration

NEW YORK–(BUSINESS WIRE)–Perfect
Corp.
and Ardell have announced that they will feature Ardell’s
best-selling false lashes in YouCam
Makeup
. Beauty enthusiasts can now virtually try on a variety of
eyelash styles from the world’s top lash brand with the most
technologically advanced makeup app on the market: YouCam Makeup. This
is the first “try before you buy” offering for lashes in YouCam Makeup,
allowing users to explore the app’s virtual showroom and utilize YouCam
Makeup’s live Makeup Cam feature—the most superior facial recognition
software on the market—to select the style that suits them best and then
purchase directly from the app via Ardell’s retail partners.


“Perfect Corp. is excited to partner with the premier lash brand Ardell
to deliver the latest products and styles to their discerning
customers,” said Alice H. Chang, CEO of Perfect Corp. “YouCam Makeup is
the ideal interactive platform for beauty lovers around the world to
experiment with a variety of Ardell lash styles and find the perfect
pair to achieve their desired makeover look.”

“As they say, a picture is worth a thousand words, and we believe that
to be very true when it comes to choosing lashes,” says Terri Cooper,
EVP at American International Industries. “By partnering with YouCam
Makeup, consumers can now virtually ‘try on’ lashes, ensuring they love
the look before they buy. Visually, it removes the question of if this
lash will look good on them, taking the consumer directly from
inspiration to gratification.”

YouCam Makeup’s highly accurate facial detection makes the virtual
experience of lash “application” mimic real-life results. This allows
customers to truly “try before you buy,” ensuring that they select the
ideal style and can effortlessly recreate their new look after purchase.
In order to provide customers with the latest selection of lash styles,
Ardell will regularly release updated collections of lashes within the
app.

Ardell will also keep app users up-to-date with the latest in lashes,
beauty tutorials, giveaways and more through their featured profile in
Perfect Corp.’s Beauty
Circle
social network. To introduce the partnership and encourage
customers to try out the true-to-life lash experience in YouCam Makeup,
Ardell and Perfect Corp. are hosting an online “Look
Before You Lash” contest
in which users are invited to try out the
new lash styles in the app and submit their favorite virtual lash look
in Beauty Circle. At the conclusion of this giveaway 250 contest
entrants will be awarded an exclusive Glam Pack of Ardell lashes, brow
products and more.

App Availability

YouCam
Makeup
is available for free download on the App
Store
 and Google
Play
.

About Perfect Corp.

Perfect Corporation is dedicated to transforming how consumers, content
creators and beauty brands interact together. Our experienced team of
engineers and beauty aficionados are pushing the frontiers of technology
to create the beauty platform of the future – a fluid environment where
individuals express themselves, learn the latest about fashion and
beauty, and enjoy instant access to the products from their favorite
brands. Further information about Perfect Corp. can be found at perfectcorp.com

About Ardell®

Founded in 1971, Ardell® has quickly become the leader in
easy-to-use, premium quality faux eyelashes, brow cosmetics and
accessories. Favored by celebrities and makeup artists and beloved by
women worldwide, Ardell® remains true to its mission in wanting
to give women a way to have beautiful, unforgettable eyes. Ardell®
is a division of American International Industries. For more
information, visit www.ardelllashes.com.
Follow Ardell® on Facebook (@Ardell-Lashes), Instagram
(@Ardell_Lashes) and Twitter (@Ardell_Lashes).

Contacts

Press
Ardell:
Jamie Reisman, +1 212-901-3952
Jamie.Reisman@bwr-pr.com
or
Corporate:
Anne
Shih, +886-2-8667-1298, ext. 2448
press@perfectcorp.com
or
Japan:
Ryoko Nakagawa, +81-3-5875-6650
contact_pr_jpn@perfectcorp.com
or
USA:
Anna
Dutkowsky, +1 (646) 571-0120
contact_pr@perfectcorp.com
or
Germany:
Volker
Maxisch, +31-43-306-0797
contact_pr_deu@perfectcorp.com
or
France:
Laëtitia
D’Urso, +33 (0)1 79 30 90 39
contact_pr_fr@perfectcorp.com
or
United
Kingdom:

Volker Maxisch, +31-43-306-0797
contact_pr_uk@perfectcorp.com