Look Great While Giving Back with Macy’s Fashion Pass

Macy’s customers will receive 15 percent to 25 percent off in stores
from July 28 through August 7, while supporting great charities

NEW YORK–(BUSINESS WIRE)–Giving back is always in style at Macy’s and starting tomorrow,
customers can join the spirit of giving by participating in Macy’s
Fashion Pass. From July 28 to Aug. 7, with a $5 donation at the
register, Macy’s shoppers will receive 15 percent to 25 percent off a
great selection storewide, while supporting The Elizabeth Taylor AIDS
Foundation and the Council of Fashion Designers of America (CFDA)
Foundation, Inc. One hundred percent of the $5 donation will go directly
to both organizations. Exclusions and restrictions apply for the pass.

“Our team works each day to find simple and worthwhile ways for our
customers to support meaningful philanthropic efforts while shopping for
the items they love,” said Holly Thomas, Macy’s group vice president of
Cause Marketing. “From understanding the products that our shoppers are
looking for to the causes that they care most about, our goals at Macy’s
are brought to life when we give back in our local communities.”

Elizabeth Taylor established The Elizabeth Taylor AIDS Foundation (ETAF)
in 1991 to support organizations delivering direct care and services to
people living with HIV and AIDS, often to the most marginalized
populations. Today, ETAF also provides funding for HIV prevention
education and advocacy programs around the world.

“ETAF is thrilled to partner with Macy’s on Fashion Pass for the second
consecutive year. We granted to 71 community-based nonprofits last year
with funds raised through Fashion Pass and look forward to helping even
more people in need this year,” said Joel Goldman, managing director of
The Elizabeth Taylor AIDS Foundation.

The CFDA Foundation, Inc., a not-for-profit organization, provides funds
for charity and fashion industry activities.

“Macy’s continued support through its annual Fashion Pass helps drive
CFDA’s programs and initiatives, and contributes to the CFDA mission to
strengthen the impact of American fashion in the global economy,” said
Steven Kolb, president and CEO of the CFDA.

Available in stores nationwide, Fashion Pass makes it easy for shoppers
to give back while accessing this season’s hottest looks. Macy’s has
curated the best assortment, filled with must-haves for fall and
back-to-school finds. Join Macy’s on July 28 to rev up your wardrobe in
preparation for the new season, while making a difference for two
important organizations.

For more information about the program and participating charities,
visit macys.com/fashionpass.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at 734 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy’s flagship stores
— including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, and Dadeland in Miami and South
Coast Plaza in southern California — are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and employees,
Macy’s helps strengthen communities by supporting local and national
charities giving more than $69 million each year to help make a
difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.


Macy’s Media Relations
Julie Strider Fukami, 646-429-5213
Media Relations
Billy Dumé, 646-429-7449