Macy’s “Buy 1 & We’ll Donate 1” Coat Campaign Kicks Off in Support of Clothes4Souls
From October 25 to 30, for every coat purchased at Macy’s stores and
macys.com, one brand new coat will be donated for those in need
NEW YORK–(BUSINESS WIRE)–Macy’s and Clothes4Souls will partner again this fall season for the
annual “Buy 1 & We’ll Donate 1” campaign. From Tuesday, Oct. 25 through
Sunday, Oct. 30, Macy’s will donate one new coat, up to 35,000 coats, to
Clothes4Souls, for every coat purchased in the men’s, women’s, juniors’
and children’s outerwear departments at Macy’s stores and macys.com.
Since the program’s start in 2013, Macy’s has donated 130,000 new coats,
with retail value of more than $5.2 million.
To help customers save while giving back, Macy’s will offer 40 to 50
percent off a large selection of outerwear during the campaign.
“Our program with Clothes4Souls is one that our customers and employees
look forward to every fall season,” said Holly Thomas, Macy’s group vice
president of Cause Marketing. “With 130,000 new coats donated to date,
we’ve seen incredible impact in our local communities. It’s an honor to
partner with Clothes4Souls to once again bring brand new coats to people
in need, and we hope to be able to deliver another 35,000 coats this
year.”
Clothes4Souls, a division of Soles4Souls, is a not-for-profit global
social enterprise committed to fighting poverty through the collection
and distribution of clothing. Clothes4Souls works with non-profit
partners including homeless shelters, after school programs,
international relief and disaster relief organizations to provide
clothes to those who need them most, domestically and globally.
“It’s such a privilege to be working with Macy’s for the fourth year in
a row,” said Buddy Teaster, Soles4Souls President and CEO. “The fact
that we have been able to put 130,000 coats into the hands of people who
need them most is extraordinary. A new coat can help provide much needed
warmth during the harsh winter months and can bridge the economic gap
for thousands across America. Macy’s and its customers understand the
power they have to make a difference and we couldn’t be happier to be a
partner in this work.”
Coats donated through the program average in retail price from $40 to
$100 and distribution will take place in cities across America,
beginning in November. To view this year’s outerwear assortment to
participate in “Buy 1 & We’ll Donate 1,” visit macys.com.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at 734 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy’s flagship stores
— including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, and Dadeland in Miami and South
Coast Plaza in southern California — are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and employees,
Macy’s helps strengthen communities by supporting local and national
charities giving more than $69 million each year to help make a
difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
About Clothes4Souls:
Clothes4Souls, a division of Soles4Souls, is a not for profit global
social enterprise committed to fighting poverty through the collection
and distribution of clothing. The organization advances its anti-poverty
mission by collecting new and used clothing from individuals, schools,
faith based institutions, civic organizations and corporate partners,
then distributing those clothes both via direct donations to people in
need and by provisioning qualified micro-enterprise programs designed to
create jobs in poor and disadvantaged communities. Based in Nashville,
Tennessee, Clothes4Souls is committed to the highest standards of
operating and governance. Please visit www.clothes4souls.org
for more information.
Contacts
Macy’s Media Relations
Julie Strider Fukami, 646-429-5213
julie.striderfukami@macys.com
or
Tracy
Davis, 646-429-7470
tracy.davis@macys.com
