macys.com Today Launches Exclusive Alliance with nineteenthamendment.com That Will Give Its Customers the Opportunity to Discover and Support Independent Designers
NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) today announced the launch of a collaboration with
online fashion tech start-up company Nineteenth Amendment on macys.com.
The exclusive partnership will expose Nineteenth Amendment’s stable of
up-and-coming designers to Macy’s Millennial shoppers who will have the
opportunity to purchase garments made on demand in the USA from more
than 300 designers worldwide. This alliance is the result of Macy’s
mentoring of the fashion tech start-up as part of the inaugural New York
Fashion Tech Lab in 2014.
Nineteenth Amendment curates a collection of vetted designers from
around the globe and presents their collections in 19-day pre-sales on
nineteenthamendment.com. Once the collections are sold, they are put
into production. This unique business model allows designers to directly
sell their pieces to individual shoppers, who will receive a custom-made
garment, produced in a limited quantity and made in the USA, leaving no
excess inventory.
“What Nineteenth Amendment provides to independent designers is a
risk-free way to come to market,” said Terry Lundgren, Macy’s, Inc.
chairman and chief executive officer. “This innovative concept gives
customers a made-to-order product and a great shopping experience, while
in turn helping new fashion talent find and build an audience, piece by
piece. We’re excited to give macys.com customers the opportunity to
connect with the design stars of tomorrow while they shop for unique
limited-edition apparel.”
“Our mission at Nineteenth Amendment is to launch the next massive
designer by giving independent talent around the world an inventory-less
business model built for the digital age, while helping to grow U.S.
manufacturing and giving shoppers a voice in the future of fashion,”
said Nineteenth Amendment co-founders Amanda Curtis and Gemma Sole.
“This collaboration is a testament to Macy’s commitment to pushing
fashion forward while giving macys.com customers the opportunity to
discover and support independent designers from around the world.”
This exclusive relationship with nineteenthamendment.com to support
their designer pre-sales via promotional integration will give millions
of shoppers who visit macys.com
every day the opportunity to browse hard-to-find independent designer
collections. Looking to the future, macys.com
will have the ability to provide its customers with exclusive first look
access to purchase pieces from specially curated designers and
collections.
Macy’s and Nineteenth Amendment began working together as part of the NY
Fashion Tech Lab, a business of fashion accelerator that is a result of
a collaboration between the Partnership Fund for New York City,
Springboard Enterprises and major fashion retailers, including Macy’s.
The focus of the Lab is to target early stage companies that have
developed innovations at the intersection of fashion, retail and
technology. Macy’s and Nineteenth Amendment were both participants in
the first class of the Lab during the summer of 2014. Macy’s executives
chose to mentor the Nineteenth Amendment team for three months and this
collaboration resulted in a relationship that will broaden the reach of
Macy’s online store into the emerging designer landscape. To learn more
about Nineteen Amendment, please visit macys.com/nineteenthamendment.
As a founding member of the Tech Lab, Macy’s believes that the resulting
collaborations could yield incredible innovations that have the
capability to revolutionize the retail shopping experience. This
alliance launching today continues Macy’s long-standing commitment to
emerging talent, inclusive of the company’s support of Fashion
Incubators in cities across the country, as well as its business of
retail program focused on women-owned and multicultural businesses – The
Workshop at Macy’s.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and
affordable luxury to customers at approximately 775 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade, as
well as spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy’s flagship stores — including Herald Square
in New York City, Union Square in San Francisco, State Street in
Chicago, and Dadeland in Miami and South Coast Plaza in southern
California — are known internationally and are leading destinations for
visitors. Building on a more than 150-year tradition, and with the
collective support of customers and employees, Macy’s helps strengthen
communities by supporting local and national charities giving more than
$69 million each year to help make a difference in the lives of our
customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
Contacts
Macy’s
Holly Thomas, 646-429-5250
holly.thomas@macys.com
or
Orlando
Veras, 646-429-7450
orlando.veras@macys.com
or
Amanda
Curtis, 617-777-4161
amanda@nineteenthamendment.com
