Macy’s Extends Annual “Shop For A Cause” to Weekend Long Event

From Friday, August 26 through Sunday, August 28, Macy’s offers
customers a 25 percent discount with a $5 donation to the March of Dimes
or thousands of other participating local charities

MIAMI–(BUSINESS WIRE)–Macy’s invites customers to participate in its 11th annual national Shop
For A Cause charity event beginning on Friday, Aug. 26 through Sunday,
Aug. 28. Macy’s Shop For A Cause is a unique, three-day shopping event
created to support local nonprofit organization’s fundraising efforts.
Since 2006, the program has helped raise tens of millions of dollars for
thousands of charities across the country.

Macy’s has designated the March of Dimes®, the leading
nonprofit organization in support of pregnancy and baby health, as its
national in-store and online beneficiary of Shop For A Cause. Customers
will be invited to give $5 to the March of Dimes at any Macy’s register
or online at
and receive a savings pass valid for 25 percent off select regular, sale
and clearance items – including home and some brands that are usually
excluded – and 10 percent off on watches, electrics/electronics,
furniture, mattresses and rugs/floor coverings all weekend long.
Exclusions apply and offer differs online, visit
for details. Customers who give $5 in store may also enter for a chance
to win a $500 Macy’s gift card; please see participating stores for
details and the official rules.

In addition to the March of Dimes, more than 4,000 local charities have
signed up to participate this year. By giving $5 to their favorite local
cause, customers will receive the savings pass to enjoy the special
discounts on most regular, sale and clearance purchases. For a list of
participating organizations, visit

“Together with our associates and customers, Macy’s has supported the
work of national and local charities through our Shop For A Cause
program for the last decade,” said Holly Thomas, Macy’s group vice
president of cause marketing. “We are proud to continue our partnership
with the March of Dimes to support families nationwide, while offering
our customers three days to enjoy great savings.”

“For six years, Macy’s, their associates and customers continue to show
their caring and dedication to mom and baby health by supporting the
March of Dimes through ‘Shop For A Cause,’ ” said March of Dimes
President Dr. Jennifer L. Howse. “The funds raised are supporting March
of Dimes’ innovative research on premature birth, the nation’s leading
killer of babies. Through ‘Shop For A Cause,’ every family gets an
opportunity to save on back-to-school purchases, but more importantly,
they further work to protect and support families nationwide giving
every baby a fighting chance.”

By giving $5 at the register or on
on Aug. 26 through Aug. 28, customers can support the work of the March
of Dimes, while enjoying a day of spectacular discounts, entertainment
and special events at Macy’s. For more information about Macy’s Shop For
A Cause, visit

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 730
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at
Via its stores, e-commerce site, mobile and social platforms, Macy’s
offers distinctive assortments including the most desired family of
exclusive and fashion brands for him, her and home. Macy’s is known for
such epic events as Macy’s 4th of July Fireworks® and the Macy’s
Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy’s flagship stores
— including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, and Dadeland in Miami and South
Coast Plaza in southern California — are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and employees,
Macy’s helps strengthen communities by supporting local and national
charities giving more than $69 million each year to help make a
difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy
and baby health. For more than 75 years, moms and babies have benefited
from March of Dimes research, education, vaccines and breakthroughs. For
the latest resources and health information, visit our websites
If you have been affected by prematurity or birth defects, visit our
community to find comfort and support. For detailed national, state and
local perinatal statistics, visit
You can also find us on Facebook
or follow us on Twitter.


Macy’s Media Relations
Melissa Goff, 305-577-2171
Media Relations
Melody Regalado, 305-577-1973