Macy’s Goes Red for Heart Health This February in Support of the American Heart Association’s Go Red For Women™
Macy’s has raised $60 million since 2004, and over that time, 293
lives have been saved every day, according to the AHA
NEW YORK–(BUSINESS WIRE)–Macy’s will go red for women’s heart health again this February in honor
of American Heart Month. As the founding national sponsor of the
American Heart Association’s Go Red For Women movement, Macy’s will
offer limited-edition merchandise and promotions to benefit Go Red For
Women. Since 2004, Macy’s customers and associates have raised $60
million to support the fight against heart disease in women, and over
that time, 293 more lives have been saved every day from heart disease
and stroke, according to the American Heart Association.
Go Red With Macy’s
Cardiovascular diseases kill nearly one in three women each year, but 80
percent of cardiac and stroke events may be prevented with education and
action. That is why Macy’s encourages customers and associates to band
together to prevent and fight cardiovascular diseases by participating
in Go Red with Macy’s from Wednesday, Feb. 1 to Monday, Feb. 6.
Customers can wear red or purchase the official Red Dress pin for $3 to
receive 25 percent off on a great selection of items storewide, plus 15
percent off select home, fine and fashion jewelry, and sale and
clearance watches. Exclusions and restrictions apply. One hundred
percent of the pin sales will benefit Go Red For Women. Macy’s
associates will also be wearing red in-store to create further awareness
for the pin sale and celebrate National Wear Red Day on Feb. 3.
Merchandise That Gives Back
During the month of February, Macy’s offers customers additional ways to
support this worthy cause through merchandise that gives back, including
three limited-edition red dresses by Kensie ($99.00), Thalia ($89.50)
and Calvin Klein ($134.00). For all three styles, 10 percent of the
purchase price from Feb. 1 through Feb. 28 will be donated to Go Red For
Women. To go red and get fit in style, Macy’s also offers exclusive
Ideology active wear, which includes four graphic t-shirts where 10
percent of the purchase price will be donated to Go Red For Women. The
dresses and active wear will be available in most stores and online at
macys.com/GoRed.
“Macy’s has been committed to supporting heart health for more than a
decade,” said Holly Thomas, group vice president of cause marketing at
Macy’s. “As the national founding sponsor of Go Red For Women, I’m
incredibly proud to say that through our efforts and the generous
support of our customers and associates — Macy’s has raised $60 million
for Go Red, and has been an important part of the work that is credited
with saving 293 women’s lives each day over that time. We are not only
raising awareness, but taking action, and Macy’s remains dedicated to
helping prevent cardiovascular disease by providing our customers easy
ways to get involved and give back to the cause.”
New this year, Macy’s is telling the stories of five associates affected
by heart disease. These brave women have shared their personal stories,
becoming the “heart” of Macy’s 2017 Go Red For Women campaign. The women
will be in featured in national marketing across the country and their
stories will be highlighted on macys.com/GoRed.
“The American Heart Association is deeply thankful for Macy’s
significant and steadfast commitment to raising awareness of heart
disease in women through the Go Red For Women movement, but there is
more work to do,” said Alvin Royse, J.D., CPA, American Heart
Association chairman of the national board of directors. “Cardiovascular
diseases kill about one woman every 80 seconds, but there is some good
news: about 80 percent of cardiovascular diseases may be preventable.
Macy’s work with AHA undoubtedly champions prevention, and is funding
lifesaving education and research that will impact women’s lives, and
heart health, for the better.”
Go Red For Women Luncheons
Go Red For Women Luncheons will take place in 186 cities across the
country, raising much needed funds for the cause. Luncheon guests will
receive a $10 Macy’s gift card, and guests of select luncheons will be
eligible to win a $250 Macy’s gift card. At select luncheons, Estée
Lauder will also have an activation for guests featuring a free lipstick
when guests return to any Macy’s store.
The American Heart Association’s®
Go Red For Women®
Red Dress Collection™, presented by Macy’s
Macy’s is the presenting sponsor of the American Heart Association’s®
Go Red For Women® Red Dress Collection™, kicking off New York
Fashion Week since 2003, in support of women’s heart health. The Red
Dress Collection will be unveiled on Thursday, Feb. 9 at 8 p.m. at The
Hammerstein Ballroom in New York City. This year’s runway show will
feature inspiring and powerful female celebrities who will walk the
runway to showcase emerging and established designers. Three of the red
dresses featured on the runway will be created by designers in Fashion
Incubator Programs, which are housed at Macy’s locations and develop the
next generation of fashion trendsetters. The designers-in-residence
featured are Amanda Casarez from DC Fashion Incubator, Bethany Meuleners
from Fashion Incubator San Francisco and Masha Titievsky from Chicago
Fashion Incubator.
For more information about Macy’s programs to support Go Red For Women,
visit macys.com/GoRed.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at 734 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy’s flagship stores
— including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, and Dadeland in Miami and South
Coast Plaza in southern California — are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and employees,
Macy’s helps strengthen communities by supporting local and national
charities giving more than $69 million each year to help make a
difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
About Go Red For Women
Go Red For Women is the American Heart Association’s national movement
to end heart disease and stroke in women. Cardiovascular diseases in the
U.S. kill approximately one woman every 80 seconds. The good news is
that 80 percent of cardiac events may be prevented with education and
lifestyle changes. Go Red For Women advocates for more research and
swifter action for women’s heart health. The American Heart
Association’s Go Red For Women movement is nationally sponsored by
Macy’s, with additional support from our cause supporters. For more
information, please visit GoRedForWomen.org or call 1-888-MY-HEART
(1-888-694-3278).
Contacts
Macy’s Media Relations
Julie Strider, 646-429-5213
julie.striderfukami@macys.com
or
Billy
Dumé, 646-429-7449
billy.dume@macys.com
