Macy’s Honors Lunar New Year 2017

The “Year of the Rooster” celebrations begin on January 28

NEW YORK–(BUSINESS WIRE)–This month, Macy’s stores nationwide will pay tribute to Lunar New Year
2017 with a wide array of educational activities and special events to
commemorate the “Year of the Rooster.” Through artistic performances,
music, fashion, in-store visuals and cosmetic presentations, Macy’s will
celebrate Lunar New Year highlighting this year’s characteristics which
instill diligence and courage.

“Macy’s is proud to continue our long-standing commitment to diversity,
inclusion and respect,” said William Hawthorne, senior vice president of
Diversity Strategies, Macy’s, Inc. “Whether it’s through specialized
product assortment, in-store events or community partnerships, we strive
to celebrate the diverse cultures of our customers and employees in a
bigger and better way each year. I am so excited for our Lunar New Year
2017 festivities to begin.”

Family-friendly Lunar New Year-themed events will take place in select
stores across the country including California, Hawaii and New York from
Jan. 18 through Feb. 5. These festivities will feature traditional
activities ranging from Lion Dance and instrumental performances to
cosmetic tutorials, fashion presentations, authentic refreshments and
live music. Select stores will also feature specially curated Mandarin
costumes from the Museum of Chinese in America.

As the gifts destination, Macy’s is proud to offer a variety of Lunar
New Year-themed products. Cosmetics, accessories and fragrances will be
featured throughout stores, including specialty celebratory products,
packaging, samples, and gifts with purchase. Fashion jewelry will
showcase a variety of Lunar New Year product across categories and Michael
will offer an exclusive “Year of the Rooster” key charm in a
festive cherry and gold. Additional holiday products include items in
fashion, home, bedding, Godiva® chocolates and
housewares, all in the traditional red and gold color palette.

Macy’s Lunar New Year festivities will also include commemorative window
display treatments, local advertising and comprehensive tourism outreach
detailing shopping trips, exclusive savings and events for travelers
visiting from China during the holiday.

Below are the dates and locations for Macy’s Lunar New Year
in-store celebrations:

Macy’s Herald Square – New York, NY – Jan. 18
South Coast Plaza – Los Angeles, CA – Jan. 28

Macy’s Ala
Moana – Oahu, HI – Jan. 28

Macy’s Santa Anita – Arcadia, CA
– Jan. 28

Macy’s Flushing – New York, NY – Feb. 5

For a complete listing of specific event details and additional
information please visit

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 734
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores — including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California — are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy’s helps
strengthen communities by supporting local and national charities giving
more than $69 million each year to help make a difference in the lives
of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at


Macy’s, Inc.
Alyssa Bendetson