The bold capsule collection of apparel and accessories features
iconography of the Teenage Mutant Ninja Turtles as well as basketball
NEW YORK–(BUSINESS WIRE)–Macy’s has teamed up with Nickelodeon and NBA All-Star Carmelo Anthony
to introduce, TMNT x Melo a high-octane line of boys’ apparel and
accessories inspired by the beloved Teenage Mutant Ninja Turtles.
Channeling the fearless energy of the crime-fighting foursome, the
limited-time capsule collection features graphic t-shirts, hoodies,
shorts, pajama sets and socks, as well as basketballs and an
over-the-door basketball hoop so that kids can show off their inner
“Teenage Mutant Ninja Turtles is adored the world over and Turtles’
superfan Carmelo Anthony, with his incredible athleticism and
illustrious career, is an inspiration to generations of fans,” said
Durand Guion, Macy’s vice president/fashion director of men’s and kids’.
“With the TMNT x Melo collection, we have tapped into the bravery,
determination and dynamism that have made the Teenage Mutant Ninja
Turtles heroes and Carmelo Anthony an idol. Our collaboration with
Nickelodeon has resulted in an incredibly fun and active-inspired
lifestyle collection that kids are sure to love.”
TMNT x Melo is a collaboration between Macy’s, Nickelodeon and Anthony,
designed to inspire and delight young fans of the iconic Teenage
Mutant Ninja Turtles. Anthony, a world class basketball luminary and
self-proclaimed Turtles fanatic, also greatly inspired the collection,
as graphics of the Heroes in a Half Shell adorn clothing and accessories
that have an athletic bent to them.
”I grew up on the Teenage Mutant Ninja Turtles, so to be able to
partner on a boys’ collection with Nickelodeon and Macy’s goes beyond my
wildest dreams,” said Anthony. “It’s been so fun collaborating on the
designs for these tees, hoodies, shorts and more. I can’t wait for my
young fans to check out TMNT x Melo and feel the excitement I had at
their age for the Heroes in a Half Shell.”
“We are thrilled to partner with Macy’s to bring TMNT x Melo to Turtles
fans this May,” said Pam Kaufman, chief marketing officer and president,
Consumer Products, Nickelodeon. “This one-of-a-kind collection reflects
the unstoppable energy of basketball icon Carmelo Anthony and our
mega-watt franchise Teenage Mutant Ninja Turtles.”
The high-flying capsule collection will be available for a limited time
only, launching in all Macy’s stores and on macys.com in early May.
Items will range in price from $20 to $35.
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 730
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores — including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California — are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy’s helps
strengthen communities by supporting local and national charities giving
more than $69 million each year to help make a difference in the lives
of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
Nickelodeon, now in its 36th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books and feature films. Nickelodeon’s
U.S. television network is seen in almost 100 million households and has
been the number-one-rated basic cable network for 20 consecutive years.
For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).