Macy’s Partners with Olympic and X Games Gold Medalist Shaun White for New Men’s Clothing Line: WHT SPACE

The limited-edition capsule collection focuses on pieces that are
bold and modern, yet easy to wear

NEW YORK–(BUSINESS WIRE)–Macy’s and Shaun White have joined forces to create WHT SPACE, a new and
exclusive menswear line that reflects White’s adrenaline-pumping,
eclectic style. A professional athlete who has amassed numerous titles
and accolades in both skateboarding and snowboarding over the course of
a distinguished career, White tapped his influences from sports, music
and fashion to create an “extreme style” collection for the trendy and
active millennial guy. The capsule collection will consist of
fashion-forward staples that are highly wearable and capture the faster
sides of White’s style. The limited-time collection will be available in
approximately 175 Macy’s stores and on in mid-June.

“Shaun White is an icon in the world of extreme sports, and his cool
style is emulated by fans around the world,” said Durand Guion, Macy’s
vice president/fashion director of men’s. “WHT SPACE puts a twist on
casual and offers product that is effortlessly stylish and as dynamic as
Shaun is.”

The range is centered around the style mantra of refined exuberance,
comprised of directional takes on wardrobe essentials, including
abstract print, short sleeve wovens, statement tees, and embellished
bomber jackets. Whimsical prints meet expert tailoring and slim fits,
and details such as metallic hardware adorns classics as edgy yet urbane
updates. WHT SPACE channels White’s thrill-seeking liveliness and
combines it with his worldly scope in a line of apparel that is
thoroughly modern.

“This line for Macy’s is exciting for me because it represents what I’m
wearing now—my style and my taste,” said White. “Macy’s is such an
iconic brand and my first choice for a home for this line.”

WHT SPACE will be available for a limited time only, launching in
approximately 175 Macy’s stores and on in mid-June. Items will
range in price from $24-$29 for tees, $49-$59 for woven shirts, $59-$69
for denim and $89-$299 for outerwear.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 730
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores — including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California — are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy’s helps
strengthen communities by supporting local and national charities giving
more than $69 million each year to help make a difference in the lives
of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at

About Shaun White

Shaun is a two-time Olympic Gold Medalist, winner of 24 Winter and
Summer X Games medals in snowboarding and skateboarding, and the lead
guitarist in an LA-based rock band. He is the CEO of Shaun White
Enterprises and the face of others. He is now the owner and operator of
Air + Style, the international music and sport festival.


Macy’s, Inc.
Holly Thomas, 646-429-5250
Dumé, 646-429-7449